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subject:"Marketingmanagement"
~isPartOf:"Journal of promotion management : JPM"
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Marketingmanagement
Public relations
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Öffentlichkeitsarbeit
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Advertising
6
Communication
6
Corporate Social Responsibility
6
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public relations
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Brand image
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Journal of promotion management : JPM
SpringerLink / Bücher
14
Corporate communications : an international journal
12
Journal of communication management : an international journal
10
Springer Reference Wirtschaft
9
European journal of marketing : EJM
7
Journal of business research : JBR
7
Journal of marketing communications
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Europäische Hochschulschriften / 5
5
Springer eBook Collection
4
Business horizons
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UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
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Die Ernährungswirtschaft im Scheinwerferlicht der Öffentlichkeit
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Die Ökonomie des Sports in den Medien
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Exploring public relations
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Gabler-Edition Wissenschaft
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IIMB management review
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
2
International journal of internet marketing and advertising : IJIMA
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing management : MM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing : ZFP ; journal of research and management
2
PR in practice series
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Palgrave Studies of Marketing in Emerging Economies
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Quintessenz-Reihe
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Springer eBook Collection / Business and Economics
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Strategic corporate communication in the digital age
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Advances in linguistics and communication studies (ALCS) book series
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Advances in nonprofit marketing : a research annual
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African journal of business and economic research : AJBER
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Aktuelle Entwicklungen im Dienstleistungsmarketing
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1
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
2
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
3
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
4
Same but different : perceptions of integrated marketing communication among marketing communication partners in Australia
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003974779
Saved in:
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