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subject:"Marketingmanagement"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Consumer behaviour"
~subject:"Electronic Commerce"
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Marketingmanagement
Consumer behaviour
Electronic Commerce
Online retailing
48
Online-Handel
48
Konsumentenverhalten
43
E-commerce
25
Internet marketing
18
Online-Marketing
18
Social Web
13
Social web
13
Beziehungsmarketing
12
Relationship marketing
12
Einzelhandel
11
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Dienstleistungsqualität
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Marketing management
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Consumer behaviour internet
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2
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1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
358
Journal of business research : JBR
188
Electronic commerce research
126
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
103
Journal of internet commerce
96
International journal of electronic marketing and retailing : IJEMR
89
Information systems research : ISR
74
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
61
International journal of business information systems : IJBIS
60
International journal of retail & distribution management
59
Journal of electronic commerce research : JECR
59
Journal of retailing
58
The international review of retail, distribution and consumer research
57
European journal of operational research : EJOR
56
International journal of electronic commerce : IJEC
55
International journal of internet marketing and advertising : IJIMA
55
Cogent business & management
51
Journal of management information systems : JMIS
51
International journal of hospitality management
50
International journal of production economics
49
International journal of retail and distribution management
48
Asia Pacific journal of marketing and logistics
47
International journal of consumer studies
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
Transportation research / E : an international journal
45
SpringerLink / Bücher
42
Electronic commerce research and applications
39
Electronic markets : EM ; the international journal of electronic commerce and business media
37
Psychology & marketing
37
Electronic markets : the international journal on networked business
36
Technological forecasting & social change : an international journal
36
Information systems and e-business management : ISeB
35
Manufacturing & service operations management : M & SOM
34
International journal of production research
32
Journal of fashion marketing and management
31
Journal of organizational computing and electronic commerce
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
31
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ECONIS (ZBW)
44
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Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
2
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
3
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
4
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
5
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
6
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
7
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
8
How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement
Joo, Eunsin
;
Yang, Jing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 754-772
Persistent link: https://www.econbiz.de/10014428170
Saved in:
9
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
10
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
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