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subject:"Marketingmanagement"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~person:"Baehre, Sven"
~person:"Johnson, Jean L."
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Marketingmanagement
Marketing management
3
Ambidexterity
1
Ambidextrous organization
1
Brand health
1
Business ethics
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer journey
1
Customer mindset
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Dynamic capabilities
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Dynamische Kompetenzen
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Firm performance
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Firm risk and return
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Institutional economics
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Institutionenökonomik
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Marketing performance metrics
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Marketing strategy
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Net Promoter Score
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Organisationale Ambidextrie
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Panel model
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Performance measurement
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Performance-Messung
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Sales promotion
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Strategic management
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Strategisches Management
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Baehre, Sven
Johnson, Jean L.
Morgan, Neil A.
7
Kumar, V.
5
Calantone, Roger J.
4
Homburg, Christian
4
Palmatier, Robert W.
4
Feng, Hui
3
Hult, G. Tomas M.
3
Spence, Charles
3
Varadarajan, Rajan
3
Whitler, Kimberly A.
3
Arunachalam, S.
2
Bharadwaj, Neeraj
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Chang, Chun-Tuan
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Chari, Simos
2
Chu, Xing-Yu
2
Colbert, François
2
Grewal, Dhruv
2
Houston, Mark B.
2
Hunt, Shelby D.
2
Luo, Xueming
2
Lusch, Robert F.
2
Moffett, Jordan W.
2
Rust, Roland T.
2
Sheth, Jagdish N.
2
Storbacka, Kaj
2
Vorhies, Douglas W.
2
Adjei, Mavis T.
1
Agnihotri, Raj
1
Akdeniz, Billur
1
Akram, Muhammad Shakaib
1
Albers, Sönke
1
Almeida, Marcos Inácio Severo de
1
Althuizen, Niek
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Andrews, Demetra
1
Arnold, Mark J.
1
Bailey, Ainsworth A.
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Baldauf, Artur
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Journal of the Academy of Marketing Science
Psychology & marketing
Future-focused strategic marketing
2
Journal of business ethics : JOBE
2
Decision sciences : DS
1
Fundamentals of marketing research ; Vol. 3
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research
1
Journal of business research : JBR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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1
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
Saved in:
2
Strategic marketing ambidexterity : antecedents and financial consequences
Josephson, Brett W.
;
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011563230
Saved in:
3
Institutional pressures and marketing ethics initiatives : the focal role of organizational identity
Martin, Kelly D.
;
Johnson, Jean L.
;
French, Joseph J.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
4
,
pp. 574-591
Persistent link: https://www.econbiz.de/10009297199
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