Institutional pressures and marketing ethics initiatives : the focal role of organizational identity
Year of publication: |
2011
|
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Authors: | Martin, Kelly D. ; Johnson, Jean L. ; French, Joseph J. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 39.2011, 4, p. 574-591
|
Subject: | Institutionenökonomik | Institutional economics | Marketingmanagement | Marketing management | Unternehmensethik | Business ethics | Corporate Social Responsibility | Corporate social responsibility |
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