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subject:"Marketingmanagement"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Psychology & marketing"
~person:"Lusch, Robert F."
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Marketingmanagement
Marketing management
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Lusch, Robert F.
Morgan, Neil A.
7
Kumar, V.
5
Calantone, Roger J.
4
Homburg, Christian
4
Palmatier, Robert W.
4
Feng, Hui
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Journal of the Academy of Marketing Science
Psychology & marketing
AMA educators' proceedings
1
California management review
1
E-marketing ; Vol. 3
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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Elevating marketing : marketing is dead! Long live marketing!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
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2
Sales margin and margin capitalization rates : linking marketing activities to shareholder value
Lim, Steve C.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 647-663
Persistent link: https://www.econbiz.de/10009381736
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