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subject:"Marketingmanagement"
~isPartOf:"The marketing review"
~person:"Sarkar, Abhigyan"
~person:"Urde, Mats"
~subject:"Brand"
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Marketingmanagement
Brand
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
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Markenartikel
3
Markenführung
3
Brand image
2
Emotion
2
Markenimage
2
Beziehungsmarketing
1
Brand community
1
Brand desire
1
Brand hero
1
Brand jealousy
1
Brand loyalty
1
Brand nostalgia
1
Brand symbolism
1
Fantasy imagery
1
Historic imagery
1
India
1
Indien
1
Interpersonal love
1
Intimacy
1
Passion
1
Product symbolism
1
Relationship marketing
1
Romantic brand love
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Romantic multi-brand love
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Selective perception
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Single brand devotion
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Sarkar, Abhigyan
Urde, Mats
Melewar, T. C.
2
Agrawal, Shivan
1
Bajpai, Naval
1
Banerjee, Saikat
1
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1
Broderick, Amanda J.
1
Ekinci, Yuksel
1
Gilani, Hasan
1
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Johnston, Malcolm
1
Kandhadai, Ravi
1
Kaprwan, Pankaj
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Khan, Imran
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Khan, Kalim
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Krishna, G. Radha
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Mathur, Sameer
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Moussa, Salim
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Muruganantham, G.
1
Panwar, Tapish
1
Priyadharshini, K.
1
Rahman, Zillur
1
Rao, K. S. Venu Gopal
1
Sarkar, Juhi Gahlot
1
Saxena, Rajan
1
Sayal, Amber
1
Shobeiri, Saeed
1
Simkin, Lyndon
1
Stevens, Vidar
1
Willi, Christine Hallier
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Yen, Dorothy
1
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The marketing review
The journal of product & brand management
5
The journal of brand management : an international journal
3
Qualitative market research : an international journal
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Harvard business review : HBR
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
Society and business review
1
Working paper series / Bradford University School of Management
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Development of a theoretical framework for brand devotion
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
The marketing review
15
(
2015
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011504723
Saved in:
2
Brand desire and brand jealousy : routes to persuasion
Sarkar, Abhigyan
;
Krishna, G. Radha
;
Rao, K. S. Venu Gopal
- In:
The marketing review
14
(
2014
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011444909
Saved in:
3
Romantic brand love : a conceptual analysis
Sarkar, Abhigyan
- In:
The marketing review
13
(
2013
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10010247033
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