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subject:"Marketingmanagement"
~person:"Sarkar, Abhigyan"
~person:"Urde, Mats"
~subject:"Brand"
~subject:"Computerspiel"
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Marketingmanagement
Brand
Computerspiel
Brand management
38
Markenführung
38
Consumer behaviour
24
Konsumentenverhalten
24
Markenartikel
23
Brand image
21
Markenimage
21
Beziehungsmarketing
10
Relationship marketing
10
Emotion
9
Marketing management
7
Corporate reputation
6
Firmenimage
6
India
5
Indien
5
Jugendliche
5
Youth
5
Brand architecture
4
Corporate culture
4
Markenarchitektur
4
Unternehmenskultur
4
Customer satisfaction
3
Kundenzufriedenheit
3
Monarchie
3
Monarchy
3
Advertising effects
2
Brand community
2
Brand embarrassment
2
Brand hate
2
Brand jealousy
2
Brand love
2
Brand loyalty
2
Brand nostalgia
2
Brand orientation
2
Brand relationship quality
2
Dienstleistungsqualität
2
Fashion
2
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28
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27
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27
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1
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English
29
Author
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Sarkar, Abhigyan
Urde, Mats
Keller, Kevin Lane
36
Baumgarth, Carsten
28
Melewar, T. C.
27
Burmann, Christoph
24
De Chernatony, Leslie
21
Phau, Ian
21
Esch, Franz-Rudolf
19
Fournier, Susan
19
Ko, Eunju
18
Bang, Nguyen
16
Dawes, John
16
Fetscherin, Marc
16
Loureiro, Sandra Maria Correia
16
Sarkar, Juhi Gahlot
15
Bruhn, Manfred
14
Guzman, Francisco
14
Khan, Imran
14
Romaniuk, Jenni
14
Steenkamp, Jan-Benedict E. M.
14
Christodoulides, George
13
Diamantopoulos, Adamantios
13
Foroudi, Pantea
13
Japutra, Arnold
13
Merrilees, Bill
13
Sreejesh, S.
13
Gupta, Suraksha
12
MacInnis, Deborah J.
12
Sharp, Byron
12
Veloutsou, Cleopatra
12
Bauer, Hans H.
11
Kapferer, Jean-Noël
11
Pitt, Leyland F.
11
Rahman, Zillur
11
Sattler, Henrik
11
Schmidt, Holger J.
11
Trinh, Giang
11
Uggla, Henrik
11
Aaker, David A.
10
Abratt, Russell
10
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The journal of product & brand management
5
The journal of brand management : an international journal
3
The marketing review
3
Asia Pacific journal of marketing and logistics
2
Qualitative market research : an international journal
2
Young consumers : insight and ideas for responsible marketers
2
European journal of marketing
1
Harvard business review : HBR
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
International journal of retail and distribution management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of marketing management : MM
1
Marketing intelligence & planning
1
Society and business review
1
Working paper series / Bradford University School of Management
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ECONIS (ZBW)
29
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
S/he styles : narcissistic fashion apparel consumption in India
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 55-65
Persistent link: https://www.econbiz.de/10013165312
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
6
You are so embarrassing, still, I hate you less! : investigating consumers' brand embarrassment and brand hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
7
What does your corporate brand stand for?
Greyser, Stephen A.
;
Urde, Mats
- In:
Harvard business review : HBR
97
(
2019
)
1
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011980432
Saved in:
8
Sing Hosanna for the brands : the process of substituting religion with brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
Saved in:
9
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
10
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
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