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subject:"Marketingmanagement"
~person:"Sarkar, Abhigyan"
~person:"Urde, Mats"
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Marketingmanagement
Brand management
38
Markenführung
38
Consumer behaviour
24
Konsumentenverhalten
24
Brand
23
Markenartikel
23
Brand image
21
Markenimage
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Beziehungsmarketing
10
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Emotion
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Marketing management
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Corporate reputation
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Firmenimage
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India
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Indien
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Jugendliche
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Youth
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Brand architecture
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Corporate culture
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Markenarchitektur
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Unternehmenskultur
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Customer satisfaction
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Kundenzufriedenheit
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Monarchie
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Monarchy
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Advertising effects
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Brand community
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Brand embarrassment
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Brand hate
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Brand jealousy
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Brand love
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Brand loyalty
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Brand nostalgia
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Brand relationship quality
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Computerspiel
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Sarkar, Abhigyan
Urde, Mats
Keller, Kevin Lane
18
Melewar, T. C.
14
Laukkanen, Tommi
9
Baumgarth, Carsten
7
Kitchen, Philip J.
7
Ko, Eunju
7
O'Cass, Aron
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
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Foroudi, Pantea
6
Hirvonen, Saku
6
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6
Reijonen, Helen
6
Šerić, Maja
6
Balmer, John M.T.
5
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Meffert, Heribert
5
Merrilees, Bill
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Cuneo, Andres
4
Eisingerich, Andreas B
4
Gupta, Suraksha
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He, Jiaxun
4
Hinson, Robert
4
Loureiro, Sandra Maria Correia
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Martínez-López, Francisco J.
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Mingione, Michela
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Mutum, Dilip S.
4
Ozuem, Wilson
4
Park, C. Whan
4
Pitt, Leyland F.
4
Sakkthivel, A. M.
4
Schultz, Don E.
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The journal of product & brand management
3
The journal of brand management : an international journal
2
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Journal of business research : JBR
1
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ECONIS (ZBW)
7
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1
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
2
The brand core and its management over time
Urde, Mats
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
Saved in:
3
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
4
Market and brand-oriented schools of positioning
Urde, Mats
;
Koch, Christian
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 478-490
Persistent link: https://www.econbiz.de/10010463511
Saved in:
5
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
6
The corporate brand identity matrix
Urde, Mats
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 742-761
Persistent link: https://www.econbiz.de/10010234941
Saved in:
7
Brand and market oriented positioning
Urde, Mats
;
Koch, Christian
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 351-371)
.
2012
Persistent link: https://www.econbiz.de/10010196299
Saved in:
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