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subject:"Marketingmanagement"
~subject:"Advertising"
~subject:"Brand"
~subject:"Germany"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
~type_genre:"Thesis"
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Marketingmanagement
Advertising
Brand
Germany
Marketing management
3,256
Theorie
847
Theory
847
Deutschland
797
Marketing
424
Beziehungsmarketing
339
Relationship marketing
338
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
215
Markenführung
215
USA
179
United States
178
Strategisches Management
172
Internet marketing
159
Online-Marketing
159
Internationales Marketing
150
International marketing
149
Social Web
130
Social web
130
Marktforschung
128
Market research
124
KMU
121
SME
121
Wettbewerbsstrategie
110
Erfolgsfaktor
105
Strategic management
105
Innovation
104
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103
Öffentlichkeitsarbeit
101
Public relations
100
Zielgruppe
100
Distribution channel
96
Vertriebsweg
96
Success factor
91
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90
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88
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58
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Article
2,197
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1,116
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Aufsatz im Buch
Bibliography included
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7,165
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7,165
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2,194
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1,159
Graue Literatur
1,055
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1,055
Lehrbuch
748
Collection of articles of several authors
678
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678
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638
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544
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474
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465
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446
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205
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183
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173
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136
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118
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100
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100
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87
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87
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62
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62
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41
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40
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40
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40
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38
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Bruhn, Manfred
28
Meffert, Heribert
17
Esch, Franz-Rudolf
14
Homburg, Christian
12
Berndt, Ralph
10
Kirchgeorg, Manfred
10
Unger, Fritz
10
Ahlert, Dieter
9
Fuchs, Wolfgang
9
Backhaus, Klaus
8
Kotler, Philip
8
Adeola, Ogechi
7
Bauer, Hans H.
7
Keller, Kevin Lane
7
Köhler, Richard
7
Meissner, Hans Günther
7
Sander, Matthias
7
Trommsdorff, Volker
7
Voeth, Markus
7
Belz, Christian
6
Carpenter, Gregory S.
6
Cova, Bernard
6
Diller, Hermann
6
Fantapié Altobelli, Claudia
6
Kaapke, Andreas
6
Krafft, Manfred
6
Pfeffermann, Nicole
6
Shankar, Venkatesh
6
Tomczak, Torsten
6
Wiedmann, Klaus-Peter
6
Zanger, Cornelia
6
Ahlers, Grit Mareike
5
Baumgarth, Carsten
5
Becker, Jochen
5
Benkenstein, Martin
5
Burmann, Christoph
5
Ergenzinger, Rudolf
5
Foroudi, Pantea
5
Hartley, Steven W.
5
Hinson, Robert
5
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Fördergesellschaft Marketing an der Universität Augsburg
8
Verlag Dr. Kovač
7
Springer Fachmedien Wiesbaden
6
Helmut-Schmidt-Universität
3
Universität St. Gallen
3
Ekonomiska forskningsinstitutet <Stockholm>
2
RWTH Aachen
2
Universität Duisburg <1980-2002>
2
Bergische Universität Wuppertal
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
De Gruyter Oldenbourg
1
Deutscher Sparkassen- und Giroverband
1
Deutschland / Bundeswehr / Universität Hamburg
1
Eric Cuvillier <Firma>
1
FernUniversität in Hagen
1
Gesellschaft für Innovatives Marketing
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Idee Suisse - Schweizerische Gesellschaft für Ideenmanagement und Vorschlagswesen
1
Institutet för Ekonomisk Forskning <Lund>
1
Josef Eul Verlag GmbH
1
Peter Lang GmbH
1
Springer Gabler <Firma>
1
Ulysses Management-Planspiele & Beratung <München>
1
Universität Augsburg / Schwerpunkt Marketing
1
W. Kohlhammer GmbH
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
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Europäische Hochschulschriften / 5
115
Gabler Edition Wissenschaft
67
Neue betriebswirtschaftliche Forschung : Nbf
23
Schriften zu Marketing und Management
23
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Berichte aus der Betriebswirtschaft
17
DUV : Wirtschaftswissenschaft
17
DUV / Wirtschaftswissenschaft
16
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Hamburger Schriften zur Marketingforschung
13
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Gabler-Edition Wissenschaft
12
Measuring and managing brands
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
11
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
11
Handbook of marketing strategy
10
Marketing strategy organization and implementation
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Beiträge zum Produkt-Marketing
9
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Schriften zum Marketing
9
Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
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ECONIS (ZBW)
3,313
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1
Born digitals : understanding the sustainable competitive advantage across different markets
Jarosiński, Mirosław
;
Sekliuckiene, Jurgita
;
Kozma, …
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 41-60)
.
2023
Persistent link: https://www.econbiz.de/10013548009
Saved in:
2
The power of influence : unleashing the potential of influencer marketing
Behare, Nitesh
;
Mahajan, Rashmi D.
;
Singh, Meenakshi
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 1-36)
.
2024
Persistent link: https://www.econbiz.de/10014462314
Saved in:
3
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
Saved in:
4
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
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5
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
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6
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
7
Stimuli for the use of digital influencers in the culture sector : an analysis of the Portuguese context
Custódio, Nádia Patrícia Pinheiro
;
Martins, Nayra …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 189-213)
.
2024
Persistent link: https://www.econbiz.de/10014462514
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8
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
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Changing consumer buyer decision process in the context of Instamoms
İpekoğlu, Ece
;
Gürkaynak, Nilgün
- In:
Using influencer marketing as a digital business strategy
,
(pp. 288-310)
.
2024
Persistent link: https://www.econbiz.de/10014462525
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10
Digital marketing for NPOs
Mudzimba, Edward
;
Chokera, Fainos
;
Dube, Mercy
- In:
Effective digital marketing for improving society …
,
(pp. 1-23)
.
2024
Persistent link: https://www.econbiz.de/10014463383
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