//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketingmanagement"
~subject:"Advertising"
~subject:"Brand"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingmanagement"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Advertising
Brand
Marketing management
2,749
Theorie
627
Theory
627
Deutschland
558
Germany
557
Marketing
307
Beziehungsmarketing
268
Relationship marketing
268
Consumer behaviour
225
Konsumentenverhalten
225
Brand management
189
Markenführung
189
Internet marketing
161
Online-Marketing
161
USA
157
United States
156
Internationales Marketing
129
International marketing
128
Social Web
123
Social web
123
Strategisches Management
122
Marktforschung
108
KMU
106
SME
106
Market research
104
Innovation
86
Zielgruppe
85
Public relations
80
Öffentlichkeitsarbeit
80
Strategic management
79
Target group
77
Markenartikel
74
B-to-B-Marketing
72
Business-to-business marketing
72
Innovation management
70
Innovationsmanagement
70
Werbung
69
Distribution channel
68
more ...
less ...
Online availability
All
Undetermined
319
Free
24
Type of publication
All
Article
2,229
Book / Working Paper
535
Type of publication (narrower categories)
All
Aufsatz im Buch
Bibliography included
Conference paper
Article in journal
7,243
Aufsatz in Zeitschrift
7,243
Book section
2,206
Hochschulschrift
1,143
Graue Literatur
1,055
Non-commercial literature
1,055
Thesis
961
Lehrbuch
748
Collection of articles of several authors
676
Sammelwerk
676
Textbook
638
Bibliografie enthalten
537
Working Paper
475
Arbeitspapier
466
Case study
443
Fallstudie
443
Aufsatzsammlung
374
Konferenzschrift
208
Ratgeber
182
Guidebook
172
Conference proceedings
136
Reprint
118
Glossar enthalten
100
Glossary included
100
Handbook
87
Handbuch
87
Konferenzbeitrag
62
Festschrift
41
Collection of articles written by one author
40
Fallstudiensammlung
40
Sammlung
40
Dissertation u.a. Prüfungsschriften
38
Bibliografie
36
Amtsdruckschrift
30
Government document
30
Systematic review
28
Übersichtsarbeit
28
more ...
less ...
Language
All
English
1,378
German
1,371
French
8
Dutch
3
Undetermined
2
Italian
1
Swedish
1
more ...
less ...
Author
All
Bruhn, Manfred
27
Meffert, Heribert
17
Esch, Franz-Rudolf
13
Homburg, Christian
11
Berndt, Ralph
10
Kirchgeorg, Manfred
10
Unger, Fritz
10
Ahlert, Dieter
9
Fuchs, Wolfgang
9
Backhaus, Klaus
8
Kotler, Philip
8
Adeola, Ogechi
7
Bauer, Hans H.
7
Keller, Kevin Lane
7
Meissner, Hans Günther
7
Sander, Matthias
7
Trommsdorff, Volker
7
Carpenter, Gregory S.
6
Cova, Bernard
6
Kaapke, Andreas
6
Köhler, Richard
6
Pfeffermann, Nicole
6
Shankar, Venkatesh
6
Tomczak, Torsten
6
Voeth, Markus
6
Wiedmann, Klaus-Peter
6
Zanger, Cornelia
6
Ahlers, Grit Mareike
5
Baumgarth, Carsten
5
Becker, Jochen
5
Belz, Christian
5
Benkenstein, Martin
5
Diller, Hermann
5
Ergenzinger, Rudolf
5
Foroudi, Pantea
5
Hartley, Steven W.
5
Hinson, Robert
5
Kerin, Roger A.
5
Kleinaltenkamp, Michael
5
Kreutzer, Ralf T.
5
more ...
less ...
Institution
All
Fördergesellschaft Marketing an der Universität Augsburg
7
Universität Duisburg <1980-2002>
2
De Gruyter Oldenbourg
1
Deutscher Sparkassen- und Giroverband
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Gesellschaft für Innovatives Marketing
1
Institutet för Ekonomisk Forskning <Lund>
1
Springer Gabler <Firma>
1
Universität Augsburg / Schwerpunkt Marketing
1
W. Kohlhammer GmbH
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
more ...
less ...
Published in...
All
Europäische Hochschulschriften / 5
92
Gabler Edition Wissenschaft
30
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Schriften zu Marketing und Management
21
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Neue betriebswirtschaftliche Forschung : Nbf
19
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
DUV : Wirtschaftswissenschaft
14
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Measuring and managing brands
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Handbook of marketing strategy
10
Marketing strategy organization and implementation
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
9
Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
DUV / Wirtschaftswissenschaft
7
more ...
less ...
Source
All
ECONIS (ZBW)
2,764
Showing
1
-
10
of
2,764
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Born digitals : understanding the sustainable competitive advantage across different markets
Jarosiński, Mirosław
;
Sekliuckiene, Jurgita
;
Kozma, …
- In:
Artificiality and Sustainability in Entrepreneurship : …
,
(pp. 41-60)
.
2023
Persistent link: https://www.econbiz.de/10013548009
Saved in:
2
The power of influence : unleashing the potential of influencer marketing
Behare, Nitesh
;
Mahajan, Rashmi D.
;
Singh, Meenakshi
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 1-36)
.
2024
Persistent link: https://www.econbiz.de/10014462314
Saved in:
3
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
Saved in:
4
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
Saved in:
5
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
6
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
7
Stimuli for the use of digital influencers in the culture sector : an analysis of the Portuguese context
Custódio, Nádia Patrícia Pinheiro
;
Martins, Nayra …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 189-213)
.
2024
Persistent link: https://www.econbiz.de/10014462514
Saved in:
8
Digital influencers and the restaurant sector
Díaz Casquero, Alvaro
;
González Robles, Eva María
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 269-287)
.
2024
Persistent link: https://www.econbiz.de/10014462523
Saved in:
9
Changing consumer buyer decision process in the context of Instamoms
İpekoğlu, Ece
;
Gürkaynak, Nilgün
- In:
Using influencer marketing as a digital business strategy
,
(pp. 288-310)
.
2024
Persistent link: https://www.econbiz.de/10014462525
Saved in:
10
Digital marketing for NPOs
Mudzimba, Edward
;
Chokera, Fainos
;
Dube, Mercy
- In:
Effective digital marketing for improving society …
,
(pp. 1-23)
.
2024
Persistent link: https://www.econbiz.de/10014463383
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->