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subject:"Marktforschung"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"Target group"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Marktforschung
Target group
Advertising effects
60
Werbewirkung
60
Consumer behaviour
40
Konsumentenverhalten
40
Advertising
22
Werbung
22
Brand image
14
Markenimage
14
Brand management
11
Markenführung
11
Internet marketing
8
Online-Marketing
8
Brand
7
Markenartikel
7
Celebrity endorsement
6
Celebrity-Werbung
6
Cognition
6
Kognition
6
Emotion
5
Perception
5
Wahrnehmung
5
Zielgruppe
5
USA
4
United States
4
Communication
3
Distribution channel
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Gender
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Geschlecht
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Kommunikation
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Language
3
Personality psychology
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Persönlichkeitspsychologie
3
Preismanagement
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Pricing strategy
3
Psychology of advertising
3
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Vertriebsweg
3
Werbepsychologie
3
Athletes
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English
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Baxter, Stacey M.
1
Biswas, Abhijit
1
Dens, Nathalie
1
Doorn, Jenny van
1
Guha, Abhijit
1
Hoekstra, Janita Cornelia
1
Ilicic, Jasmina
1
Kulczynski, Alicia
1
Liu, Zhuping
1
Lowrey, Tina M.
1
Pelsmacker, Patrick de
1
Roy, Subhadip
1
Ruggs, Enrica N.
1
Stuart, Jennifer Ames
1
Yang, Linyun W.
1
Zhang, Jianqiang
1
Zhong, Weijun
1
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Marketing letters : a journal of research in marketing
Journal of advertising research
22
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
19
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
9
Journal of marketing communications
8
Journal of marketing research : JMR
8
International journal of consumer studies
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of promotion management : JPM
5
Psychology & marketing
5
European journal of marketing : EJM
4
Journal of business research : JBR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International advertising and communication : current insights and empirical findings
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Application of gaming in new media marketing
2
Australasian marketing journal
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Darden Case
2
Discussion paper / Tinbergen Institute
2
ERIM report series research in management
2
European Advertising Academy
2
European journal of marketing
2
Health marketing quarterly
2
International journal of electronic business
2
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ECONIS (ZBW)
6
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1
The effect of traditionally marginalized groups in advertising on consumer response
Ruggs, Enrica N.
;
Stuart, Jennifer Ames
;
Yang, Linyun W.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011930027
Saved in:
2
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
3
Attack and defend : the role of targeting in a distribution channel
Zhang, Jianqiang
;
Liu, Zhuping
;
Zhong, Weijun
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 375-386
Persistent link: https://www.econbiz.de/10011486574
Saved in:
4
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
5
Customization of online advertising : the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
6
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
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