//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Measurement"
~isPartOf:"Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster"
~isPartOf:"Benchmarking : an international journal ; BIJ"
~isPartOf:"Journal of marketing analytics : JMA"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer equity"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Measurement
Brand image
Customer value
17
Kundenwert
17
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
5
Konsumentenverhalten
5
Deutschland
4
Germany
4
Membership
4
Mitgliedschaft
4
Betriebliche Wertschöpfung
3
Cooperative bank
3
Customer lifetime value
3
Genossenschaftsbank
3
Value creation
3
Markenimage
2
Market segmentation
2
Marktsegmentierung
2
Messung
2
Segmentation
2
Target group
2
Theorie
2
Theory
2
Zielgruppe
2
1955-2009
1
Analytical model
1
Automotive industry
1
Bank management
1
Bankmanagement
1
Behavioral loyalty
1
Bewertung
1
Bibliometrics
1
Bibliometrie
1
Blogs
1
Bowman’s strategy clock
1
Brand
1
Brand management
1
Brand promise
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
3
German
1
Author
All
Goldring, Deborah
1
Intaka Piriyakul
1
Rapepun Piriyakul
1
Shahin, Arash
1
Shahiverdi, Somayeh Mohammadi
1
Tschöpel, Michael
1
Published in...
All
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
Benchmarking : an international journal ; BIJ
Journal of marketing analytics : JMA
Journal of business research : JBR
12
The journal of product & brand management
8
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Asia Pacific journal of marketing and logistics
3
International journal of hospitality management
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
MSI reports : working paper series
3
SpringerLink / Bücher
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Cogent business & management
2
Handbook of research on customer equity in marketing
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of service theory and practice : JSTP
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
A focused issue on the marketing process in organizational competence
1
Academia : revista Latinoamericana de administración
1
Acta Wexionensia
1
Amfiteatru economic : an economic and business research periodical
1
Australasian marketing journal
1
Business-to-business brand management : theory, research and executive case study exercises
1
Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
1
Creating and managing superior customer value
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Decision
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
1
European journal of marketing : EJM
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The moderating effect of influencer on the causal map of mutual information, coproducer and customer value : a thematic analysis of messages posted by brand communities
Intaka Piriyakul
;
Rapepun Piriyakul
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258519
Saved in:
2
Constructing brand value proposition statements : a systematic literature review
Goldring, Deborah
- In:
Journal of marketing analytics : JMA
5
(
2017
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10011747173
Saved in:
3
Operationalisierungsversuche des Förderauftrags : Ergebnisse und Implikationen einer Literaturstudie
Tschöpel, Michael
-
2010
Persistent link: https://www.econbiz.de/10008772959
Saved in:
4
Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry
Shahin, Arash
;
Shahiverdi, Somayeh Mohammadi
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
5
,
pp. 857-873
Persistent link: https://www.econbiz.de/10011401430
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->