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subject:"Measurement"
~isPartOf:"International journal of hospitality management"
~subject:"Brand image"
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Measurement
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Customer value
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Kundenwert
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Beziehungsmarketing
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Hyun, Sunghyup Sean
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So, Kevin Kam Fung
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International journal of hospitality management
Journal of business research : JBR
12
The journal of product & brand management
8
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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Journal of the Academy of Marketing Science
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MSI reports : working paper series
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Cogent business & management
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Handbook of research on customer equity in marketing
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of consumer behaviour : an international research review
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Journal of creating value
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Journal of financial services marketing : JFSM
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing analytics : JMA
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Journal of marketing research : JMR
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Journal of service theory and practice : JSTP
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Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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A focused issue on the marketing process in organizational competence
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Academia : revista Latinoamericana de administración
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Acta Wexionensia
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Amfiteatru economic : an economic and business research periodical
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
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Australasian marketing journal
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Benchmarking : an international journal ; BIJ
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Business-to-business brand management : theory, research and executive case study exercises
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Conference Day 2010 : proceedings ; 5th May 2010 ; sessions: global logistics and operations, global business management, managing financial performance
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Creating and managing superior customer value
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Customer Relationship Management : the ultimate guide to efficient use of CRM
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Decision
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Edward Elgar E-Book Archive
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Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
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Exploring customer equity and the role of service experience in the casino service encounter
Wong, IpKin Anthony
- In:
International journal of hospitality management
32
(
2013
),
pp. 91-101
Persistent link: https://www.econbiz.de/10009717665
Saved in:
2
The influence of customer brand identification on hotel brand evaluation and loyalty development
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
International journal of hospitality management
34
(
2013
),
pp. 31-41
Persistent link: https://www.econbiz.de/10009766748
Saved in:
3
Creating a model of customer equity for chain restaurant brand formation
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 529-539
Persistent link: https://www.econbiz.de/10003875721
Saved in:
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