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subject:"Medienpolitik"
~isPartOf:"Intereconomics : review of European economic policy"
~isPartOf:"Journal of media business studies"
~subject:"Media industries"
~subject:"United States"
~type:"article"
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Search: subject_exact:"Mediensektor"
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Medienpolitik
Media industries
United States
Mediensektor
58
Communication media
29
Kommunikationsmedien
29
Brand management
9
Markenführung
9
Social Web
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Kunz, Reinhard E.
3
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2
Järventie-Thesleff, Rita
2
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2
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Intereconomics : review of European economic policy
Journal of media business studies
The journal of media economics
48
JMM : the international journal on media management
40
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
26
Handbuch Medienmanagement : mit 46 Tabellen
21
Handbuch Medienmanagement
16
Innovation policies in the European news media industry : a comparative study
16
De Gruyter handbook of media economics
15
Medienbetriebswirtschaftslehre - Marketing
14
Political economies of the media : the transformation of the global media industries
13
The media industries and their markets : quantitative analyses
13
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
Information economics and policy : IEP
10
Management and innovation in the media industry
10
Journal of economic behavior & organization : JEBO
8
Journal of public economics
8
Technological forecasting & social change : an international journal
8
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
8
Vierteljahrshefte zur Wirtschaftsforschung
8
Handbook of media economics ; volume 1
7
International journal on media management : JMM
7
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
7
Media economics in Europe
7
Wertschöpfung durch Medien im Wandel
7
Corporate reputation review : an international journal
6
Handbook on the economics of the media
6
Journal of business ethics : JOBE
6
Journal of business research : JBR
6
Journal of communication management : an international journal
6
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
6
Markt - Macht - Medien : Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen : Berichtsband der Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) vom 14. bis 16. Juni 1995 in Stuttgart zum Thema "Markt - Macht - Medien: Publizistik im Spannungsfeld zwischen gesellschaftlicher Verantwortung und ökonomischen Zielen"
6
Media and convergence management
6
Media brands and branding
6
Media management : leveraging content for profitable growth
6
Ökonomie der Medien und des Mediensystems : Grundlagen, Ergebnisse und Perspektiven medienökonomischer Forschung
6
A research agenda for media economics
5
Applied economics
5
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
5
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
5
Economics letters
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ECONIS (ZBW)
58
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1
"Young people are on YouTube" : industry notions on streaming and youth as a new media generation
Sundet, Vilde Schanke
;
Lüders, Marika
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10014319844
Saved in:
2
What can be learnt from failures in the sports media business? : a case study of the Mediapro crash in football media rights in France
Feuillet, A.
;
Alem, A.
;
Durand, Christophe
;
Terrien, M.
; …
- In:
Journal of media business studies
21
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014511878
Saved in:
3
Media firms' preparedness and coping strategies in the emergence of social media : a case of Tanzania
Masele, Juma James
;
Joseph, Regina
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 339-363
Persistent link: https://www.econbiz.de/10014438636
Saved in:
4
Exploring the dimensions of media brand trust : a contemporary integrative approach
Chan-Olmsted, Sylvia M.
;
Kim, Julia Hyehyun
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10014234987
Saved in:
5
The dark side of the media agency industry : value destruction and co-destruction in a B2B context
Herfort, Melanie
;
Kunz, Reinhard E.
;
Düren, Petra
- In:
Journal of media business studies
20
(
2023
)
2
,
pp. 182-203
Persistent link: https://www.econbiz.de/10014235004
Saved in:
6
Customer engagement behaviour in the media and technology industry : a quantitative content analysis of content types and COVID-19 context
Wenzel, Sina
;
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 241-263
Persistent link: https://www.econbiz.de/10014319845
Saved in:
7
The influence of entertainment, utility and pass time on consumer brand engagement for news media brands : a mediation model
Riskos, Kyriakos
;
Hatzithomas, Leonidas
;
Dekoulou, Paraskevi
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012821105
Saved in:
8
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
9
Transforming media : reviewing the issues and contexts of change in media management research
Malmelin, Nando
;
Virta, Sari
;
Kuismin, Ari
- In:
Journal of media business studies
19
(
2022
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10013357162
Saved in:
10
The adoption of emerging technology-driven media innovations : a comparative study of the introduction of virtual and augmented reality in the media and manufacturing industries
Zabel, Christian
;
Telkmann, Verena
- In:
Journal of media business studies
18
(
2021
)
4
,
pp. 235-266
Persistent link: https://www.econbiz.de/10012801771
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