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subject:"Mexiko"
subject:"USA"
~person:"Jain, Varsha"
~person:"Roy, Subhadip"
~subject:"Auslandsinvestition"
~subject:"Clothing industry"
~subject:"Consumer behaviour"
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Search: subject_exact:"India"
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Mexiko
USA
Auslandsinvestition
Clothing industry
Consumer behaviour
India
55
Indien
44
Konsumentenverhalten
22
Advertising effects
14
Werbewirkung
14
Celebrity endorsement
11
Celebrity-Werbung
10
Brand image
9
Markenimage
9
Brand management
8
Markenführung
8
Qualitative research
8
Conceptual model
7
Luxury goods
6
Luxusgüter
6
Advertising
5
Celebrity endorsements
5
Fashion shopping
4
Structural equation model
4
Strukturgleichungsmodell
4
Werbung
4
experimental design
4
Designation of origin
3
Emotion
3
Experiment
3
Frauen
3
Generation Y
3
Herkunftsbezeichnung
3
Indian consumers
3
Qualitative Methode
3
Qualitative method
3
Structural equation modelling
3
Weibliche Arbeitskräfte
3
Women
3
Women workers
3
Youth
3
Advertising and marketing
2
Athletes
2
Brand
2
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21
Aufsatz in Zeitschrift
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research-article
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English
23
Author
All
Jain, Varsha
Roy, Subhadip
Khare, Arpita
66
Pradhan, Jaya Prakash
36
Nunnenkamp, Peter
28
Sinate, David
27
Adhvaryu, Achyuta
22
Nyshadham, Anant
22
Chawla, Deepak
21
Kumar, Nagesh
21
Ranjan, Prabhash
20
Iqbal, Badar Alam
18
Patnaik, Ila
17
Shah, Ajay
17
Kathuria, Vinish
16
Fanai, Vanlalruata
15
Patibandla, Murali
15
Joy, Sara
14
Bhasin, Niti
13
Nandy, Srejita
13
Parayitam, Satyanarayana
13
Sasidharan, Subash
13
Vadlamannati, Krishna Chaitanya
13
Kumar, Vikas
12
Narayanan, K.
12
Athukorala, Premachandra
11
Chakravorty, Ujjayant
11
Cravino, Javier
11
Goyal, Tanu M.
11
Harrison, Ann E.
11
Lederman, Daniel
11
Martin, Leslie A.
11
Mukherjee, Arpita
11
Nataraj, Shanthi
11
Olarreaga, Marcelo
11
Balasubramanyam, Vudayagiri N.
10
Banerjee, Arindam
10
Klenow, Peter J.
10
Kumarasamy, Durairaj
10
Mishra, Sita
10
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Asia-Pacific journal of business administration
2
Journal of marketing communications
2
Middle East journal of management : MEJM
2
Asia-Pacific Journal of Business Administration
1
International journal of Indian culture and business management
1
International journal of emerging markets
1
International journal of management concepts and philosophy : IJMCP
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
Metamorphosis : a journal of management research
1
Qualitative market research : an international journal
1
Services marketing quarterly
1
South Asian journal of management : SAJM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
22
Other ZBW resources
1
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1
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
2
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
3
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
4
Discovering the factors influencing the decision making among Generation Y for luxury and premium spas
Jain, Varsha
;
Naik, Aastha
;
Ganesh B. E.
- In:
International journal of Indian culture and business …
19
(
2019
)
4
,
pp. 509-528
Persistent link: https://www.econbiz.de/10012209430
Saved in:
5
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
6
Factors affecting the brand image of Yoga : perceptions of consumers and instructors
Jain, Varsha
;
Shah, Hardeek S.
;
Ganesh B. E.
- In:
South Asian journal of management : SAJM
25
(
2018
)
4
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012011638
Saved in:
7
Discovering India's three levels of luxury consumption : an exploratory research to find a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 250-269
Persistent link: https://www.econbiz.de/10011852953
Saved in:
8
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
9
The effect of demographic and personality characteristics on fashion shopping proneness : a study of the Indian market
Roy, Subhadip
;
Sethuraman, Raj
;
Saran, Rashmita
- In:
International journal of retail & distribution management
44
(
2016
)
4
,
pp. 426-447
Persistent link: https://www.econbiz.de/10011515595
Saved in:
10
Personality and fashion consumption : a conceptual framework in the Indian context
Saran, Rashmita
;
Roy, Subhadip
;
Sethuraman, Raj
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011575483
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