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subject:"Mobile communications"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing"
~subject:"Online-Marketing"
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Mobile communications
Online-Marketing
Media usage
6
Mediennutzung
6
Internet marketing
4
Website
3
Consumer behaviour
2
Internet
2
Konsumentenverhalten
2
Mobile phone
2
Mobilkommunikation
2
Mobiltelefon
2
Analysis of variance
1
Beziehungsmarketing
1
Co-creation
1
Co-production
1
Communication media
1
Communication theory
1
Customer integration
1
Customization
1
Dienstleistungsmarketing
1
Digitale Dienste
1
Emotion
1
Estimation
1
Information dissemination
1
Informationsverbreitung
1
Innovation adoption
1
Innovationsakzeptanz
1
Interactive media
1
Interaktive Medien
1
Kommunikationsmedien
1
Kundenintegration
1
Marketing communication
1
Marketing management
1
Marketing strategy
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Marketing theory
1
Marketingmanagement
1
Marketingtheorie
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English
4
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Bacile, Todd J.
1
Chiang, Jeongwen
1
Forman, Christopher
1
Ittersum, Koert van
1
Kim, Jun B.
1
Lam, Shun Yin
1
Papatla, Purushottam
1
Parasuraman, A.
1
Qiu, Guiyou
1
Swilley, Esther
1
Xu, Jiao
1
Ye, Christine
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing
Young consumers : insight and ideas for responsible marketers
7
International journal of internet marketing and advertising : IJIMA
6
Journal of advertising research
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of targeting, measurement and analysis for marketing
4
Journal of marketing communications
3
Journal of media business studies
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
College of Business working papers
2
Forschungspapiere
2
Gabler Edition Wissenschaft
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the review of marketing communications
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of internet commerce
2
Journal of organizational computing and electronic commerce
2
Leitfaden Online-Marketing ; [Bd. 1]
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Schnittstellen (in) der Medienökonomie
2
Service business
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
2
The journal of consumer marketing
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
African journal of science, technology, innovation & development : AJSTID
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
BLM-Schriftenreihe
1
Computational & mathematical organization theory
1
Controlling & management review : Zeitschrift für Controlling & Management
1
Detecon-Management-Report / Deutsche Ausgabe : DMR ; das Magazin für Management und Technologie
1
Digital excellence : university meets economy
1
Direct marketing : an international journal
1
Düsseldorf working papers in applied management and economics
1
ERIM report series research in management
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ECONIS (ZBW)
4
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1
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
2
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
3
The effects of the dimensions of technology readiness on technology acceptance : an empirical analysis
Lam, Shun Yin
;
Chiang, Jeongwen
;
Parasuraman, A.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 19-39
Persistent link: https://www.econbiz.de/10003795381
Saved in:
4
An empirical analysis of inter-acquisition time of free online content
Qiu, Guiyou
;
Papatla, Purushottam
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 19-27
Persistent link: https://www.econbiz.de/10003747473
Saved in:
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