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subject:"Multinationales Unternehmen"
~language:"eng"
~language:"rus"
~person:"Du, Yunzhou"
~subject:"Firm performance"
~subject:"Institutionenökonomik"
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Multinationales Unternehmen
Firm performance
Institutionenökonomik
Auslandsinvestition
3
Consumer behaviour
3
Designation of origin
3
Foreign investment
3
Herkunftsbezeichnung
3
Konsumentenverhalten
3
Transnational corporation
3
Brand image
2
China
2
Consumer animosity
2
International market entry
2
Internationaler Markteintritt
2
Markenimage
2
Corporate reputation
1
Country of origin (COO)
1
Country-of-brand (COB)
1
Country-of-ownership
1
Cross-border acquisition (CBA)
1
Firmenimage
1
Foreign direct investment (FDI)
1
Foreign entry mode
1
Foreign identity
1
Host identity
1
International marketing
1
Internationales Marketing
1
Post-acquisition performance
1
Reputation
1
Rules of origin
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Taiwan
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Takeover
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Ursprungsregeln
1
Welt
1
World
1
consumer animosity
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country of brand
1
country of origin
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country of ownership
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foreign entry mode
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Du, Yunzhou
Buckley, Peter J.
124
Görg, Holger
119
Dunning, John H.
105
Lipsey, Robert E.
70
Narula, Rajneesh
66
Girma, Sourafel
61
Markusen, James R.
55
Davies, Ronald B.
51
Egger, Peter
50
Blomström, Magnus
48
Kokko, Ari
47
Rugman, Alan M.
47
Stähler, Frank
46
Raff, Horst
44
Ramstetter, Eric D.
40
Clegg, Jeremy
37
Nunnenkamp, Peter
37
Sjöholm, Fredrik
37
Belderbos, René
35
Cantwell, John
35
Javorcik, Beata K. Smarzynska
35
Kleinert, Jörn
35
Pearce, Robert
35
Wooton, Ian
34
Alfaro, Laura
33
Foley, C. Fritz
33
Sauvant, Karl P.
33
Matsuura, Toshiyuki
32
Meyer, Klaus
31
Ryan, Michael
31
Piscitello, Lucia
30
Schnitzer, Monika
30
Beamish, Paul W.
29
Cui, Lin
29
Helpman, Elhanan
29
Hines, James R.
29
Saggi, Kamal
29
Urata, Shūjirō
29
Wagner, Joachim
29
Wamser, Georg
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International business review : the official journal of the European International Business Academy
2
Journal of international marketing
1
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ECONIS (ZBW)
3
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1
Consumer animosity and foreign direct investment : an investigation of consumer responses
Fong, Cher Min
;
Lee, Chun-Ling
;
Du, Yunzhou
- In:
International business review : the official journal of …
24
(
2015
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10010477125
Saved in:
2
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
Saved in:
3
Target reputation transferability, consumer animosity, and cross-border acquisition success : a comparison between China and Taiwan
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
International business review : the official journal of …
22
(
2013
)
1
,
pp. 174-186
Persistent link: https://www.econbiz.de/10009721812
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