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subject:"Neuromarketing"
~source:"econis"
~subject:"Kognition"
~subject:"Werbewirkung"
~type:"article"
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Neuromarketing
Kognition
Werbewirkung
Neuroscience
473
Neurowissenschaften
473
Consumer behaviour
136
Konsumentenverhalten
136
Cognition
98
Neuroeconomics
65
Neuroökonomie
65
Emotion
60
neuroscience
50
Decision
39
Entscheidung
39
Führungsstil
38
Leadership style
38
Advertising effects
35
Brand management
31
Markenführung
31
Advertising
26
Werbung
26
consumer neuroscience
24
USA
22
United States
22
Bibliometrics
21
Bibliometrie
21
Market research
20
Marktforschung
20
fMRI
19
Consumer neuroscience
18
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Entrepreneurship
16
Ethics
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Ethik
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Lee, Nick
6
Senior, Carl
6
Smidts, Ale
5
Borawska, Anna
4
Butler, Michael J. R.
4
Cavanaugh, J. Michael
4
Giapponi, Catherine C.
4
Golden, Timothy D.
4
Plassmann, Hilke
4
Sánchez-Fernández, Juan
4
Venkatraman, Vinod
4
Balthazard, Pierre A.
3
Bechara, Antoine
3
Boksem, Maarten A. S.
3
Casado-Aranda, Luis-Alberto
3
Hsu, Ming
3
Hubert, Marco
3
Scheier, Christian
3
Waldman, David A.
3
Agarwal, Sharad
2
Benson, Philip G.
2
Berns, Gregory
2
Biercewicz, Konrad
2
Bigné Alcañiz, J. Enrique
2
Borawski, Mariusz
2
Boyatzis, Richard E.
2
Brusoni, Stefano
2
Chamberlain, Laura
2
Davis, Fred D.
2
De Angelis, Matteo
2
Dietvorst, Roeland C.
2
Dimoka, Angelika
2
Duda, Jarosław
2
Giraldi, Janaina de Moura Engracia
2
Hannah, Sean T.
2
Hubert, Anita Mirja
2
Huettel, Scott A.
2
Ibáñez-Zapata, José-Ángel
2
Kennedy, Rachel
2
Kenning, Peter
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Journal of advertising research
8
Journal of business research : JBR
7
Journal of marketing research : JMR
6
Psychology & marketing
6
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
6
European research studies
5
Journal of management education : a publication of the Organizational Behavior Teaching Society
5
Building organizational resilience with neuroleadership
4
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
4
The social cognitive neuroscience of organizations
4
European journal of marketing
3
Journal of business ethics : JOBE
3
Journal of economic behavior & organization : JEBO
3
Journal of retailing and consumer services
3
Organizational research methods : ORM
3
The journal of product & brand management
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Biometrics and neuroscience research in business and management : advances and applications
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of management : JOM
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Journal of neuroscience, psychology, and economics
2
Leadership & organization development journal
2
Long range planning : LRP ; international journal of strategic management
2
Management revue : socio-economic studies
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
The journal of brand management : an international journal
2
Academic journal of economic studies
1
Academy of Management journal : AMJ
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
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ECONIS (ZBW)
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1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
3
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
4
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
5
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
6
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
7
The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
Saved in:
8
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
9
Using neuroscience to understand consumers
Moutinho, Luiz
;
Menezes, Karla
;
Menezes, Silvio
- In:
Biometrics and neuroscience research in business and …
,
(pp. 245-277)
.
2024
Persistent link: https://www.econbiz.de/10014560402
Saved in:
10
Combined use of neuroscience and virtual reality for business applications
Bigné Alcañiz, J. Enrique
- In:
Biometrics and neuroscience research in business and …
,
(pp. 295-315)
.
2024
Persistent link: https://www.econbiz.de/10014560409
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