//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Neuromarketing"
~subject:"Advertising"
~subject:"Entscheidung"
~subject:"Kognition"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neurobiologie"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Neuromarketing
Advertising
Entscheidung
Kognition
Werbewirkung
Neurowissenschaften
812
Neuroscience
798
Consumer behaviour
186
Konsumentenverhalten
186
Cognition
144
Neuroeconomics
99
Neuroökonomie
99
Emotion
75
Führungsstil
75
Leadership style
73
Decision
66
neuroscience
53
Leadership
44
Behavioral economics
43
Brand management
43
Markenführung
43
Verhaltensökonomik
43
Personalführung
40
Advertising effects
37
Psychologie
35
Neuroökonomik
34
Psychology
33
Entscheidungstheorie
28
Theorie
28
Theory
27
USA
27
United States
27
Werbung
27
consumer neuroscience
27
Brand
26
Markenartikel
26
Unternehmensethik
26
Decision theory
25
Ethik
25
Bibliometrics
24
more ...
less ...
Online availability
All
Undetermined
133
Free
50
Type of publication
All
Article
223
Book / Working Paper
107
Journal
1
Type of publication (narrower categories)
All
Article in journal
174
Aufsatz in Zeitschrift
174
Aufsatz im Buch
51
Book section
51
Graue Literatur
21
Non-commercial literature
21
Hochschulschrift
14
Arbeitspapier
12
Working Paper
12
Thesis
10
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
7
Lehrbuch
6
Textbook
4
Collection of articles written by one author
2
Handbook
2
Handbuch
2
Konferenzschrift
2
Sammlung
2
Amtsdruckschrift
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Conference paper
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Fallstudie
1
Government document
1
Konferenzbeitrag
1
Mikroform
1
Ratgeber
1
Reprint
1
more ...
less ...
Language
All
English
283
German
47
French
1
Author
All
Senior, Carl
8
Hubert, Anita Mirja
7
Kenning, Peter
7
Plassmann, Hilke
7
Lee, Nick
6
Smidts, Ale
6
Boksem, Maarten A. S.
4
Borawska, Anna
4
Butler, Michael J. R.
4
Cavanaugh, J. Michael
4
Giapponi, Catherine C.
4
Golden, Timothy D.
4
Preilowski, Bruno
4
Sánchez-Fernández, Juan
4
Venkatraman, Vinod
4
Balthazard, Pierre A.
3
Bechara, Antoine
3
Casado-Aranda, Luis-Alberto
3
Cerf, Moran
3
Davis, Fred D.
3
Dimoka, Angelika
3
Giraldi, Janaina de Moura Engracia
3
Hoff, Karla Ruth
3
Hsu, Ming
3
Hubert, Marco
3
Häusel, Hans-Georg
3
Malmendier, Ulrike
3
Oliveira, Jorge Henrique Caldeira de
3
Pavlou, Paul A.
3
Pozharliev, Rumen
3
Riedl, René
3
Sanfey, Alan G.
3
Scheier, Christian
3
Stiglitz, Joseph E.
3
Verbeke, Willem J. M. I.
3
Waldman, David A.
3
Abadzi, Helen
2
Agarwal, Sharad
2
Almeida, Adiel Teixeira de
2
Bagozzi, Richard P.
2
more ...
less ...
Institution
All
Haufe-Lexware GmbH & Co. KG
3
OECD
2
Campus Verlag
1
Conference on Neuroeconomics <2008, Kopenhagen>
1
Herbert von Halem Verlag
1
IGI Global
1
Jutta Richter-Altman RAM-Verlag
1
National Bureau of Economic Research
1
NeuroIS Retreat <15., 2023, Wien>
1
Nomos Verlagsgesellschaft
1
Safari, an O'Reilly Media Company.
1
W. Kohlhammer GmbH
1
more ...
less ...
Published in...
All
Journal of advertising research
12
Journal of business research : JBR
7
Journal of marketing research : JMR
6
Psychology & marketing
6
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
6
European research studies
5
Journal of management education : a publication of the Organizational Behavior Teaching Society
5
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
5
Building organizational resilience with neuroleadership
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business ethics : JOBE
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Organizational research methods : ORM
4
The social cognitive neuroscience of organizations
4
Biometrics and neuroscience research in business and management : advances and applications
3
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
European journal of marketing
3
Journal of economic behavior & organization : JEBO
3
Journal of neuroscience, psychology, and economics
3
Journal of retailing and consumer services
3
Neuroökonomie : Grundlagen - Methoden - Anwendungen
3
Springer eBook Collection
3
The journal of product & brand management
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Faculty & research / Insead : working paper series
2
Innovatives Markenmanagement
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of management : JOM
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Leadership & organization development journal
2
Long range planning : LRP ; international journal of strategic management
2
Management revue : socio-economic studies
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
more ...
less ...
Source
All
ECONIS (ZBW)
330
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
331
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
3
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
4
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
5
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
6
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
7
The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
Saved in:
8
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
9
Using neuroscience and biometrics in individuals and organizations
Cerf, Moran
- In:
Biometrics and neuroscience research in business and …
,
(pp. 13-36)
.
2024
Persistent link: https://www.econbiz.de/10014560314
Saved in:
10
Using neuroscience to understand consumers
Moutinho, Luiz
;
Menezes, Karla
;
Menezes, Silvio
- In:
Biometrics and neuroscience research in business and …
,
(pp. 245-277)
.
2024
Persistent link: https://www.econbiz.de/10014560402
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->