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subject:"Neuromarketing"
~subject:"Entscheidungstheorie"
~subject:"Kognition"
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Search: subject_exact:"Neurobiologie"
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Neuromarketing
Entscheidungstheorie
Kognition
Neurowissenschaften
808
Neuroscience
794
Consumer behaviour
184
Konsumentenverhalten
184
Cognition
142
Neuroeconomics
99
Neuroökonomie
99
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75
Emotion
74
Leadership style
73
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67
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65
neuroscience
53
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44
Behavioral economics
43
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43
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41
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41
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40
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36
Werbewirkung
36
Psychologie
35
Neuroökonomik
34
Psychology
33
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28
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27
Theory
27
USA
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United States
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Werbung
27
Unternehmensethik
26
consumer neuroscience
26
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25
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English
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47
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Senior, Carl
8
Hubert, Anita Mirja
7
Plassmann, Hilke
7
Kenning, Peter
6
Lee, Nick
6
Smidts, Ale
5
Borawska, Anna
4
Butler, Michael J. R.
4
Cavanaugh, J. Michael
4
Giapponi, Catherine C.
4
Golden, Timothy D.
4
Küpper, Hans-Ulrich
4
Preilowski, Bruno
4
Balthazard, Pierre A.
3
Boksem, Maarten A. S.
3
Boyatzis, Richard E.
3
Hoff, Karla Ruth
3
Hsu, Ming
3
Hubert, Marco
3
Häusel, Hans-Georg
3
Malmendier, Ulrike
3
Scheier, Christian
3
Stiglitz, Joseph E.
3
Sánchez-Fernández, Juan
3
Venkatraman, Vinod
3
Waldman, David A.
3
Abadzi, Helen
2
Agarwal, Sharad
2
Bechara, Antoine
2
Benson, Philip G.
2
Berns, Gregory
2
Bielefeld, Klaus W.
2
Biercewicz, Konrad
2
Bigné Alcañiz, J. Enrique
2
Bonga, Wellington Garikai
2
Borawski, Mariusz
2
Brusoni, Stefano
2
Burmann, Christoph
2
Camerer, Colin
2
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Haufe-Lexware GmbH & Co. KG
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1
IGI Global
1
Jutta Richter-Altman RAM-Verlag
1
National Bureau of Economic Research
1
Nomos Verlagsgesellschaft
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Safari, an O'Reilly Media Company.
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Journal of business research : JBR
7
European research studies
5
Journal of business ethics : JOBE
5
Journal of management education : a publication of the Organizational Behavior Teaching Society
5
Journal of marketing research : JMR
5
Psychology & marketing
5
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
5
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
5
Building organizational resilience with neuroleadership
4
The social cognitive neuroscience of organizations
4
Journal of economic behavior & organization : JEBO
3
Organizational research methods : ORM
3
The journal of product & brand management
3
Biometrics and neuroscience research in business and management : advances and applications
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
European journal of marketing
2
Faculty & research / Insead : working paper series
2
Innovatives Markenmanagement
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of management : JOM
2
Journal of management information systems : JMIS
2
Journal of retailing and consumer services
2
Leadership & organization development journal
2
Long range planning : LRP ; international journal of strategic management
2
Management revue : socio-economic studies
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Neuroökonomie : Grundlagen - Methoden - Anwendungen
2
Recherches économiques de Louvain
2
Springer Gabler Research
2
Springer eBook Collection
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The journal of brand management : an international journal
2
A Productivity Press book
1
Academic journal of economic studies
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Academy of Management journal : AMJ
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ECONIS (ZBW)
277
EconStor
1
RePEc
1
USB Cologne (EcoSocSci)
1
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1
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
4
From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame
;
Bahoussa, Abdelaziz
-
2023
Persistent link: https://www.econbiz.de/10014322170
Saved in:
5
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
6
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi
;
Gligor, David
- In:
International journal of business innovation and …
27
(
2022
)
1
,
pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
Saved in:
7
The heart, brain, and body of marketing : complementary roles of neurophysiological measures in tracking emotions, memory, and ad effectiveness
Baldo, Davide
;
Viswanathan, Vaidyanathan S.
;
Timpone, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1979-1991
Persistent link: https://www.econbiz.de/10013465135
Saved in:
8
The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
Saved in:
9
Analysis of the cognitive aspects of the preference elicitation process in the compensatory context : a neuroscience experiment with FITradeoff
Carneiro de Lima da Silva, Anderson Lucas
;
Costa, Ana …
- In:
International transactions in operational research : a …
31
(
2024
)
4
,
pp. 2472-2503
Persistent link: https://www.econbiz.de/10014511818
Saved in:
10
Research and applications of neurotechnologies for leadership
Thatta, Sowdamini
;
Manda, Vijaya Kittu
;
Athota, Vidya Sagar
- In:
Building organizational resilience with neuroleadership
,
(pp. 36-62)
.
2024
Persistent link: https://www.econbiz.de/10014551506
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