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subject:"Online-Marketing"
~isPartOf:"European journal of international management : EJIM"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Gemeinschaft"
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Online-Marketing
Gemeinschaft
Customer retention
11
Kundenbindung
11
Consumer behaviour
4
Konsumentenverhalten
4
Einzelhandel
3
Retail trade
3
USA
3
United States
3
B-to-B-Marketing
2
Beziehungsmarketing
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Business-to-business marketing
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Customer satisfaction
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Internet marketing
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Kundenzufriedenheit
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Measurement
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Messung
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Relationship marketing
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Virales Marketing
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Arnold, Todd J.
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Briggs, Elten
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Brunetti, Federico
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Confente, Ilenia
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Ebrahimi, Pejman
1
Khajeheian, Datis
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Landry, Timothy D.
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Suter, Tracy A.
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European journal of international management : EJIM
Journal of marketing theory and practice
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Springer eBook Collection
3
BestMasters
2
Cogent business & management
2
Information systems and e-business management : ISeB
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Journal of Asian finance, economics and business : JAFEB
2
Progress in IS
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Springer Gabler Research
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Artificial intelligence in marketing
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Computer-mediated marketing strategies : social media and online brand communities
1
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
1
E-retailing challenges and opportunities in the global marketplace
1
EBSCOhost eBook Collection
1
Financial Times Deutschland
1
Galileo Computing
1
Handbook of research on effective marketing in contemporary globalism
1
Handbook of research on integrating social media into strategic marketing
1
Handbook of research on technology applications for effective customer engagement
1
International journal of management practice : IJMP
1
International journal of nonprofit & voluntary sector marketing
1
Journal of Indian business research
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Kundenmanagement & Electronic Commerce
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1
Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty
Khajeheian, Datis
;
Ebrahimi, Pejman
- In:
European journal of international management : EJIM
16
(
2021
)
3
,
pp. 499-528
Persistent link: https://www.econbiz.de/10012667880
Saved in:
2
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
3
The development of core retailer community functions
Arnold, Todd J.
;
Briggs, Elten
;
Landry, Timothy D.
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 243-255
Persistent link: https://www.econbiz.de/10009787450
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