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subject:"Online-Marketing"
~isPartOf:"Journal of marketing theory and practice"
~subject:"B-to-B-Marketing"
~subject:"Virales Marketing"
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Online-Marketing
B-to-B-Marketing
Virales Marketing
Customer retention
10
Kundenbindung
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3
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3
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3
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3
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1
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1
Leary, R. Bret
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Journal of marketing theory and practice
SpringerLink / Bücher
8
Journal of business research : JBR
6
Springer eBook Collection
5
Research
4
BestMasters
3
Cogent business & management
3
Journal of retailing and consumer services
3
Forum Marketing
2
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
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Journal of Asian finance, economics and business : JAFEB
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The journal of business & industrial marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advances in mergers and acquisitions
1
Artificial intelligence in marketing
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Bangladesh journal of political economy
1
Bridging the gap between advertising academia and practice
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Business horizons
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Computer-mediated marketing strategies : social media and online brand communities
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
1
E-retailing challenges and opportunities in the global marketplace
1
EBSCOhost eBook Collection
1
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European journal of international management : EJIM
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European research on management and business economics
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Financial Times Deutschland
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ECONIS (ZBW)
5
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1
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
2
Word of mouth opportunity : why recommendation likelihood overestimates positive word of mouth
Burnham, Thomas A.
;
Leary, R. Bret
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 368-389
Persistent link: https://www.econbiz.de/10011951456
Saved in:
3
How gratitude influences customer word-of-mouth intentions and involvement : the mediating role of affective commitment
Fazal-e-Hasan, Syed
;
Lings, Ian N.
;
Mortimer, Gary
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10011702501
Saved in:
4
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
5
Beyond relationship quality : examining relationship management effectiveness
Kang, Bohyeon
;
Oh, Sejo
;
Sivadas, Eugene
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 273-287
Persistent link: https://www.econbiz.de/10009787445
Saved in:
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