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subject:"Personalbeschaffung"
~isPartOf:"Journal of marketing management : MM"
~subject:"Brand management"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Personalbeschaffung
Brand management
HR marketing
4
Personalmarketing
4
Markenführung
3
Beziehungsmarketing
2
Corporate culture
2
Corporate reputation
2
Firmenimage
2
Relationship marketing
2
USA
2
United States
2
Unternehmenskultur
2
internal customer orientation
2
Betriebswirtschaftliches Ziel
1
Brand image
1
Consumer behaviour
1
Corporate objective
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Recruitment
1
Signalling
1
Social values
1
Soziale Werte
1
brand orientation
1
cluster analysis
1
emotion
1
employee-perceived goal congruence
1
employer branding
1
employer of choice
1
external customer orientation
1
first-choice brand
1
intention to stay
1
internal branding
1
internal marketing
1
person-organisation fit
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Gudergan, Siegfried
1
Knox, Simon
1
Lings, Ian
1
Matanda, Margaret Jekanyika
1
Maxwell, Rachael
1
Ndubisi, Nelson Oly
1
Rampl, Linn Viktoria
1
Wilden, Ralf
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Journal of marketing management : MM
Human resource management
12
The journal of brand management : an international journal
9
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
7
Business horizons
6
The journal of product & brand management
6
Global business review
5
International journal of organizational analysis
5
Journal of business and psychology
5
Journal of vocational behavior
5
Personalwirtschaft : das Magazin für den Job HR
5
The international journal of human resource management
5
European management journal
4
International journal of human resource management
4
Journal of business research : JBR
4
Corporate reputation review
3
European journal of marketing : EJM
3
European research studies
3
Human resource development international : enhancing performance, learning and integrity
3
Management research review
3
Personalführung : das DGFP Magazin für das Personalmanagement
3
The IUP journal of brand management : IJBRM
3
Zeitschrift für Personalforschung : ZfP
3
Academy of Management journal : AMJ
2
Administrative Sciences : open access journal
2
African journal of business and economic research : AJBER
2
Career development international : the journal for executive, consultants, academics and individuals
2
Cogent business & management
2
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
Corporate social responsibility and environmental management
2
Human resource management review
2
International journal of business and globalisation : IJBG
2
International journal of contemporary hospitality management
2
International journal of human resources development and management : IJHRDM
2
Journal of academic research in economics
2
Journal of organizational effectiveness : people and performance ; JOEPP
2
Journal of strategic marketing
2
Management dynamics in the knowledge economy
2
Personal : Zeitschrift für Human Resource Management
2
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ECONIS (ZBW)
4
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1
How to become an employer of choice : transforming employer brand associations into employer first-choice brands
Rampl, Linn Viktoria
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1486-1504
Persistent link: https://www.econbiz.de/10010433908
Saved in:
2
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
3
Employer branding: strategic implications for staff recruitment
Wilden, Ralf
;
Gudergan, Siegfried
;
Lings, Ian
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 56-73
Persistent link: https://www.econbiz.de/10003979627
Saved in:
4
Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm
Maxwell, Rachael
;
Knox, Simon
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 893-907
Persistent link: https://www.econbiz.de/10003902354
Saved in:
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