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subject:"Personalbeschaffung"
~subject:"Brand management"
~type_genre:"Article in journal"
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Search: subject_exact:"Internal marketing"
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Personalbeschaffung
Brand management
HR marketing
504
Personalmarketing
504
Recruitment
183
Corporate reputation
169
Firmenimage
169
Personalmanagement
156
Human Resource Management
155
Markenführung
111
Employee retention
96
Mitarbeiterbindung
96
Employer branding
81
Arbeitszufriedenheit
79
Job satisfaction
79
International marketing
76
Internationales Marketing
76
internal marketing
68
Brand image
60
Markenimage
60
Internal marketing
58
Corporate culture
45
Deutschland
45
Germany
45
Unternehmenskultur
45
employer branding
45
Arbeitskräfte
43
Arbeitsverhalten
43
Highly skilled workers
43
Hochqualifizierte Arbeitskräfte
43
Work behaviour
43
Workforce
43
Marketing management
41
Marketingmanagement
41
Corporate Social Responsibility
37
Corporate social responsibility
37
Social Web
37
Social web
37
USA
34
United States
34
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Article
261
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262
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104
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47
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26
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Thesis
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Collection of articles of several authors
21
Sammelwerk
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Aufsatzsammlung
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Graue Literatur
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Ratgeber
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English
241
German
21
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Baum, Matthias
7
Kabst, Rüdiger
6
Van Hoye, Greet
6
Saini, Gordhan K.
5
Lievens, Filip
4
Näppä, Anna
4
Dineen, Brian R.
3
Mölk, Andreas
3
Rampl, Linn Viktoria
3
Yu, Kang Yang Trevor
3
Ahamad, Faiz
2
Alkanova, Olga N.
2
Allen, David G.
2
Auer, Manfred
2
Botero, Isabel C.
2
Bussin, Mark
2
Eberz, Lisa-Marie
2
Edlinger, Gabriela
2
Eriksson, Theresa
2
Foster, Tim
2
Giardini, Angelo
2
Gilani, Hasan
2
Grace, Debra
2
Heilmann, Pia
2
Ivens, Stefan
2
Kanwal, Hira
2
Kashive, Neerja
2
Kenning, Peter
2
Khanna, Vandana Tandon
2
Kietzmann, Jan
2
Kucherov, Dmitry
2
Kucherov, Dmitry G.
2
Lings, Ian
2
Lisovskaia, Antonina Yu.
2
Neves, José Gonçalves das
2
Oikarinen, Eeva-Liisa
2
Potgieter, Adele
2
Prasad, Asha
2
Robertson, Jeandri
2
Saraniemi, Saila
2
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Human resource management
12
The journal of brand management : an international journal
9
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
7
Business horizons
6
The journal of product & brand management
6
European management journal
5
Global business review
5
International journal of organizational analysis
5
Journal of business and psychology
5
Journal of vocational behavior
5
Personalwirtschaft : das Magazin für den Job HR
5
The international journal of human resource management
5
International journal of human resource management
4
Journal of business research : JBR
4
Journal of marketing management : MM
4
Corporate reputation review
3
European journal of marketing : EJM
3
European research studies
3
Human resource development international : enhancing performance, learning and integrity
3
Management research review
3
Personalführung : das DGFP Magazin für das Personalmanagement
3
Personnel psychology : a journal of applied research
3
The IUP journal of brand management : IJBRM
3
Zeitschrift für Personalforschung : ZfP
3
Academy of Management journal : AMJ
2
Administrative Sciences : open access journal
2
African journal of business and economic research : AJBER
2
Career development international : the journal for executive, consultants, academics and individuals
2
Cogent business & management
2
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
Corporate social responsibility and environmental management
2
Employee relations
2
Human resource management review
2
International journal of business and globalisation : IJBG
2
International journal of contemporary hospitality management
2
International journal of human resources development and management : IJHRDM
2
Journal of academic research in economics
2
Journal of organizational effectiveness : people and performance ; JOEPP
2
Journal of strategic marketing
2
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ECONIS (ZBW)
262
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61
Internal branding, employees' brand commitment and moderation role of transformational leadership : an empirical study in Indian telecommunication context
Binu Raj, Asha
- In:
Asia-Pacific journal of business administration
14
(
2022
)
3
,
pp. 285-308
Persistent link: https://www.econbiz.de/10013288049
Saved in:
62
How can organizations operating in a negative reputation industry attract job seekers?
Zhan, Yuhan
;
Noe, Raymond A.
;
Klein, Howard J.
- In:
Journal of vocational behavior
132
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013173536
Saved in:
63
Employer brand identification : investigating the concept of employer brand identification in the military context
Sadeghvaziri, Faraz
;
Azimi, Mohammad
- In:
Journal of business economics : JBE
92
(
2022
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012795223
Saved in:
64
Examining the structural relationship between employee branding, TQHRM and sustainable employability outcome in Indian organized retail
Itam, Urmila Jagadeeswari
;
Swetha, Merla
- In:
The TQM journal : the international review of …
34
(
2022
)
1
,
pp. 5-28
Persistent link: https://www.econbiz.de/10012886070
Saved in:
65
"I am proud of my job" : examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
;
Yannopoulou, Natalia
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013449133
Saved in:
66
Employer and internal branding research : a bibliometric analysis of 25 years
Saini, Gordhan K.
;
Lievens, Filip
;
Srivastava, Mukta
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1196-1221
Persistent link: https://www.econbiz.de/10013429181
Saved in:
67
Effects of person-organization fit objective feedback and subjective perception on organizational attractiveness in online recruitment
Huang, Jui-Chieh
- In:
Personnel review
51
(
2022
)
4
,
pp. 1262-1276
Persistent link: https://www.econbiz.de/10013350867
Saved in:
68
Organizational attractiveness : targeting prospective employers on social networking sites
Kakavand, Benjamin
;
Teimourzadeh, Aria
;
Kakavand, Samaneh
- In:
Human systems management : HSM
41
(
2022
)
6
,
pp. 671-684
Persistent link: https://www.econbiz.de/10013475178
Saved in:
69
Brand orientation, employer branding and internal branding : do they effect on recruitment during the COVID-19 pandemic?
Kucherov, Dmitry G.
;
Tsybova, Victoria S.
;
Lisovskaia, …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 126-137
Persistent link: https://www.econbiz.de/10013459158
Saved in:
70
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
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