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subject:"Pharmaceutical industry"
~isPartOf:"African journal of science, technology, innovation & development : AJSTID"
~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Brand"
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Search: subject_exact:"Schmerzmittel"
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Pharmaceutical industry
Brand
Arzneimittel
123
Pharmaceuticals
123
Pharmaindustrie
72
Direct marketing
40
Direktmarketing
40
Advertising
35
Werbung
35
Advertising effects
31
Werbewirkung
31
Consumer behaviour
27
Konsumentenverhalten
27
Physicians
18
Ärzte
18
Gesundheitsversorgung
16
Health care
16
Innovation
15
USA
14
United States
14
Arzneimittelmarkt
13
Pharmaceutical market
13
Pharmacology
13
Pharmakologie
13
India
11
Indien
11
Internet marketing
10
Online-Marketing
10
Marketing management
8
Marketingmanagement
8
Pharmaceutical distributors
8
Pharmahandel
8
prescription drugs
8
Gesundheitspolitik
7
Health policy
7
Impfung
7
Vaccination
7
Bibliometrics
6
Bibliometrie
6
China
6
Generic drugs
6
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Undetermined
27
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Article
73
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1
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Article in journal
74
Aufsatz in Zeitschrift
74
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1
Language
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English
74
Author
All
Mohamed Azmi Ahmad Hassali
5
Davis, Joel J.
4
Aikin, Kathryn J.
3
Ibrahim, Mohamed Izham Mohamed
3
Saleem, Fahad
3
Siang, Tan Ching
3
Aljadhey, Hisham
2
Alrasheedy, Alian A
2
Banerjee, Saikat
2
Chressanthis, George A.
2
Dash, Sampada Kumar
2
Handa, Meenakshi
2
Koku, Paul Sergius
2
Srivastava, Vinita
2
Sullivan, Helen W.
2
Vohra, Anupama
2
Afolabi, Michael O. S.
1
Ahmad, Mahmood
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Alameddine, Sarah
1
Alperstein, Neil M.
1
Ansa, Gloria A.
1
Arya, Abha
1
Atinga, Roger Ayimbillah
1
Ball, Jennifer G.
1
Baptista, Maria Helena Miranda Flores
1
Barbro, Patrick A.
1
Basso, Fernanda Gisele
1
Belousova, Olga A.
1
Bergler, Marcus
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Bhaduri, Saradindu
1
Bhattacharya, Sujit
1
Bhaw-Luximon, Archana
1
Broekemier, Gregory M.
1
Burke, Panne
1
Burkink, Tim J.
1
Bélisle-Pipon, Jean-Christophe
1
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Published in...
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African journal of science, technology, innovation & development : AJSTID
Health marketing quarterly
Journal of global marketing
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Technological forecasting & social change : an international journal
NBER working paper series
73
NBER Working Paper
53
International journal of pharmaceutical and healthcare marketing : IJPHM
41
The European journal of health economics : HEPAC ; health economics in prevention and care
33
Journal of health economics
32
Working paper / National Bureau of Economic Research, Inc.
32
Health economics
26
International journal of the economics of business
18
Research policy : policy, management and economic studies of science, technology and innovation
18
Applied economics
12
CESifo working papers
11
International journal of industrial organization
11
International journal of pharmaceutical and healthcare marketing
11
Research paper
11
Health economics review
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Review of industrial organization : RIO
10
International journal of health economics and management
9
OECD Health Statistics
9
Discussion papers / CEPR
8
Indian pharmaceutical industry : strategies and challenges in formulations marketing
8
Journal of business ethics : JOBE
8
Working paper
7
Working papers / TSE : WP
7
International journal of intellectual property management : IJIPM
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
The European journal of health economics
6
Applied economics letters
5
European research studies
5
Faculty & research / Insead : working paper series
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of production economics
5
International journal of technology management : IJTM
5
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ECONIS (ZBW)
74
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1
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Pharmaceutical marketing ethics : ethical standards for more acceptable practices
Bélisle-Pipon, Jean-Christophe
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10012821775
Saved in:
4
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
5
Ethical issues in pharmaceutical marketing from an international perspective
2022
Persistent link: https://www.econbiz.de/10012821778
Saved in:
6
The interplay of emerging technologies in pharmaceutical supply chain performance : an empirical investigation for the rise of Pharma 4.0
Saha, Esha
;
Rathore, Pradeep
;
Parida, Ratri
;
Rana, …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013417213
Saved in:
7
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
8
Cooperation in R&D in the pharmaceutical industry : technological and clinical trial networks in oncology
Fiori, Giovana Maria Lanchoti
;
Basso, Fernanda Gisele
; …
- In:
Technological forecasting & social change : an …
176
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013339071
Saved in:
9
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
10
How pharmaceutical innovation evolves : the path from science to technological development to marketable drugs
Wang, Xuefeng
;
Zhang, Shuo
;
Liu, Yuqin
;
Du, Jian
; …
- In:
Technological forecasting & social change : an …
167
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012801454
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