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subject:"Pharmaceutical industry"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Schmerzmittel"
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Pharmaceutical industry
Marketingmanagement
Arzneimittel
62
Pharmaceuticals
62
Pharmaindustrie
44
Direct marketing
14
Direktmarketing
14
Physicians
12
Ärzte
12
Arzneimittelmarkt
11
Consumer behaviour
11
Konsumentenverhalten
11
Pharmaceutical market
11
Advertising effects
10
Werbewirkung
10
Advertising
8
Werbung
8
Gesundheitsversorgung
7
Health care
7
India
7
Indien
7
Marketing management
7
Generic drugs
6
Generika
6
Malaysia
6
Pharmaceutical distributors
6
Pharmahandel
6
Arzneimittelrecht
4
Business ethics
4
Perception
4
Pharmaceutical law
4
Unternehmensethik
4
Wahrnehmung
4
Bibliometrics
3
Bibliometrie
3
Brand
3
Brand management
3
Direct-to-consumer advertising
3
Ethics
3
Ethik
3
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Article
45
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1
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Aufsatz in Zeitschrift
Article in journal
46
Aufsatzsammlung
1
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English
46
Author
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Mohamed Azmi Ahmad Hassali
5
Davis, Joel J.
4
Ibrahim, Mohamed Izham Mohamed
3
Saleem, Fahad
3
Siang, Tan Ching
3
Aljadhey, Hisham
2
Alrasheedy, Alian A
2
Chressanthis, George A.
2
Handa, Meenakshi
2
Srivastava, Vinita
2
Vohra, Anupama
2
Ahmad, Mahmood
1
Aikin, Kathryn J.
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Andrews, J. Craig
1
Ansa, Gloria A.
1
Atinga, Roger Ayimbillah
1
Ball, Jennifer G.
1
Banerjee, Saikat
1
Baptista, Maria Helena Miranda Flores
1
Barbro, Patrick A.
1
Bergler, Marcus
1
Betts, Kevin R.
1
Bélisle-Pipon, Jean-Christophe
1
Campbell, Randall C.
1
Capella, Michael L.
1
Chandler, Lisa Lucarelli
1
Chen, Jinyan
1
Chmielarz, Piotr
1
Choiniere, Conrad J.
1
Chowdhury, Nishat
1
Darmawan, Ida
1
Das, Sumanta
1
Dash, Sampada Kumar
1
DelVecchio, Devon
1
Dhume, S M.
1
Dureja, Harish
1
Eastin, Matthew S.
1
Eastman, Jacqueline K.
1
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Journal of global marketing
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
International journal of pharmaceutical and healthcare marketing : IJPHM
36
Journal of health economics
31
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Health economics
27
Health marketing quarterly
18
Research policy : policy, management and economic studies of science, technology and innovation
18
International journal of the economics of business
16
Applied economics
11
International journal of industrial organization
11
Technological forecasting & social change : an international journal
11
Health economics review
10
International journal of pharmaceutical and healthcare marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
International journal of health economics and management
9
Review of industrial organization : RIO
9
Journal of business ethics : JOBE
8
Applied economics letters
6
International journal of intellectual property management : IJIPM
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
The European journal of health economics
6
African journal of science, technology, innovation & development : AJSTID
5
European research studies
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of production economics
5
International journal of technology management : IJTM
5
Journal of business research : JBR
5
Journal of economic behavior & organization : JEBO
5
Journal of illicit economies and development : JIED
5
Journal of investment management : JOIM
5
Manufacturing & service operations management : M & SOM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
African journal of science, technology, innovation and development : AJSTID
4
Economics letters
4
Health care management science
4
Industry and innovation
4
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ECONIS (ZBW)
46
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1
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Pharmaceutical marketing ethics : ethical standards for more acceptable practices
Bélisle-Pipon, Jean-Christophe
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10012821775
Saved in:
4
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
5
Ethical issues in pharmaceutical marketing from an international perspective
2022
Persistent link: https://www.econbiz.de/10012821778
Saved in:
6
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
7
An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.
;
O’Donoghue, Amie C.
;
Squire, Claudia M.
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
1
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
Saved in:
8
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
9
Motivations for participating in clinical trials and health-related product testing
Paço, Arminda M. Finisterra do
;
Ferreira, Marisa
; …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 39-51
Persistent link: https://www.econbiz.de/10011618120
Saved in:
10
Opportunities for consumer research from the food and drug administration's center for tobacco products
Andrews, J. Craig
;
Choiniere, Conrad J.
;
Portnoy, David B.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 119-130
Persistent link: https://www.econbiz.de/10011293427
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