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subject:"Print advertising"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Consumer behaviour"
~type:"article"
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Search: subject_exact:"Werbekontaktanalyse"
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Print advertising
Consumer behaviour
Advertising effects
31
Werbewirkung
31
Konsumentenverhalten
15
Advertising
11
Werbung
11
Brand image
8
Markenimage
8
Personality psychology
5
Persönlichkeitspsychologie
5
USA
5
United States
5
Brand
3
Brand management
3
Confidence
3
Cultural identity
3
Emotion
3
Kulturelle Identität
3
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3
Markenartikel
3
Markenführung
3
Perception
3
Social psychology
3
Sozialpsychologie
3
Sprache
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Target group
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Vertrauen
3
Wahrnehmung
3
Zielgruppe
3
Cognition
2
Fernsehwerbung
2
Knowledge
2
Kognition
2
Social Web
2
Social web
2
Television advertising
2
Viral marketing
2
Virales Marketing
2
Wissen
2
evaluative conditioning
2
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15
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15
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English
15
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Dalton, Amy N.
2
Aggarwal, Pankaj
1
Agrawal, Nidhi
1
Allan, David
1
Andrade, Eduardo B.
1
Duhachek, Adam
1
Finkel, Eli J.
1
Fitzsimons, Gráinne M.
1
Gershoff, Andrew D.
1
Grayson, Kent
1
Han, Dahee
1
Hardesty, David M.
1
Hasford, Jonathan
1
Herbst, Kenneth C.
1
Huang, Li
1
Hütter, Mandy
1
Isaac, Mathew S.
1
Kidwell, Blair
1
Laran, Juliano
1
Lasaleta, Jannine D.
1
Montgomery, Nicole Votolato
1
Nenkov, Gergana Y.
1
Packard, Grant
1
Puzakova, Marina
1
Rajagopal, Priyali
1
Scott, Maura L.
1
Sedikides, Constantine
1
Siero, Frans W.
1
Smith, Robert W.
1
Stapel, Diederik A.
1
Summers, Christopher A.
1
Sweldens, Steven
1
Trampe, Debra
1
Vohs, Kathleen D.
1
Walker Reczek, Rebecca
1
Wooten, David B.
1
Wyer, Robert S.
1
Xu, Alison Jing
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
146
International journal of advertising : the review of marketing communications
138
Journal of marketing communications
132
International journal of advertising : the quarterly review of marketing communications
97
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Journal of promotion management : JPM
62
Journal of advertising research
61
Psychology & marketing
61
Journal of advertising : official publication of the American Academy of Advertising
54
International journal of internet marketing and advertising : IJIMA
53
Journal of marketing research : JMR
40
Marketing letters : a journal of research in marketing
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Journal of current issues and research in advertising : JCIRA
36
European journal of marketing : EJM
35
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Health marketing quarterly
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of consumer marketing
27
Asia Pacific journal of marketing and logistics
26
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of international consumer marketing
24
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Marketing intelligence & planning
23
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of global marketing
21
Journal of marketing
21
European journal of marketing
20
Young consumers : insight and ideas for responsible marketers
18
Journal of consumer behaviour : an international research review
17
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
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ECONIS (ZBW)
15
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15
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1
Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
Hütter, Mandy
;
Sweldens, Steven
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 320-349
Persistent link: https://www.econbiz.de/10011900555
Saved in:
2
Emotional ability and associative learning : how experiencing and reasoning about emotions impacts evaluative conditioning
Hasford, Jonathan
;
Kidwell, Blair
;
Hardesty, David M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 743-760
Persistent link: https://www.econbiz.de/10011951049
Saved in:
3
Brands as rivals : consumer pursuit of distinctiveness and the role of brand anthropomorphism
Puzakova, Marina
;
Aggarwal, Pankaj
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 869-888
Persistent link: https://www.econbiz.de/10011951080
Saved in:
4
Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.
;
Grayson, Kent
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
Saved in:
5
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
6
An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.
;
Smith, Robert W.
;
Walker …
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
Saved in:
7
Coping and construal level matching drives health message effectiveness via response efficacy or self-efficacy enhancement
Han, Dahee
;
Duhachek, Adam
;
Agrawal, Nidhi
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 429-447
Persistent link: https://www.econbiz.de/10011584249
Saved in:
8
Motivated forgetting in response to social identity threat
Dalton, Amy N.
;
Huang, Li
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1017-1038
Persistent link: https://www.econbiz.de/10010353458
Saved in:
9
"So cute I could eat it up" : priming effects of cute products on indulgent consumption
Nenkov, Gergana Y.
;
Scott, Maura L.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 326-341
Persistent link: https://www.econbiz.de/10010401135
Saved in:
10
Nostalgia weakens the desire for money
Lasaleta, Jannine D.
;
Sedikides, Constantine
;
Vohs, …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
3
,
pp. 713-729
Persistent link: https://www.econbiz.de/10010473397
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