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subject:"Print advertising"
~person:"Matthes, Jörg"
~subject:"Consumer behaviour"
~type:"article"
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Search: subject_exact:"Werbekontaktanalyse"
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Print advertising
Consumer behaviour
Advertising effects
16
Werbewirkung
16
Konsumentenverhalten
11
Product Placement
9
Product placement
9
Advertising
5
Brand image
5
Brand management
5
Children
5
Kinder
5
Markenführung
5
Markenimage
5
Werbung
5
persuasion knowledge
5
Environmental consciousness
3
Umweltbewusstsein
3
Celebrity endorsement
2
Celebrity-Werbung
2
Cognition
2
Corporate disclosure
2
Fernsehprogramm
2
Green advertising
2
Green marketing
2
Kognition
2
Target group
2
Television programme
2
Unternehmenspublizität
2
Zielgruppe
2
children
2
product placement
2
Öko-Marketing
2
AVMSD
1
Airline
1
Attitude toward the ad
1
Auskunftspflicht
1
Bibliometrics
1
Bibliometrie
1
Brand attitude
1
CPI-placement
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11
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English
11
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Matthes, Jörg
Gierl, Heribert
27
Pelsmacker, Patrick de
21
Dens, Nathalie
18
Septianto, Felix
18
Diehl, Sandra
13
Torres, Ivonne M.
13
Muehling, Darrel D.
12
Dahlén, Micael
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Eisend, Martin
10
Pauwels, Koen
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Choi, Yung Kyun
9
Hudders, Liselot
9
Naderer, Brigitte
9
Smit, Edith G.
9
Stafford, Marla Royne
9
Terlutter, Ralf
9
Bellman, Steven
8
Boerman, Sophie C.
8
Chan, Kara
8
Evans, Nathaniel J.
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Kareklas, Ioannis
8
Mueller, Barbara
8
Reijmersdal, Eva A. van
8
Rosengren, Sara
8
Sar, Sela
8
Wen, Taylor Jing
8
Arora, Nilesh
7
Bae, Mikyeung
7
Bang Nguyen Viet
7
Chang, Chun-Tuan
7
Esch, Franz-Rudolf
7
Jeong, EunHa
7
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International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
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1
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
2
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
3
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
4
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
5
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
6
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
7
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
Saved in:
8
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
9
Do you take credit cards? : the attitudinal and behavioral effects of advergames targeted at children
Naderer, Brigitte
;
Matthes, Jörg
;
Mestas, Manina
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 580-588
Persistent link: https://www.econbiz.de/10011580959
Saved in:
10
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
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