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subject:"Privater Konsum"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles written by one author"
~type_genre:"Forschungsbericht"
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Search: subject_exact:"Konsumenten"
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Privater Konsum
Marketingmanagement
Verbraucher
395
Consumers
384
Theorie
93
Theory
93
Consumer behaviour
73
Konsumentenverhalten
73
USA
62
United States
62
Deutschland
30
Germany
29
Advertising
19
Werbung
19
Einzelhandel
15
Retail trade
15
Inflation expectations
13
Inflationserwartung
13
EU countries
12
EU-Staaten
12
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12
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12
Social Web
12
Social web
12
Welfare analysis
12
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12
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11
Marktforschung
11
Perception
11
Preismanagement
11
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11
Product quality
11
Produktqualität
11
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11
Großbritannien
10
Marketing management
10
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10
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9
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9
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1
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Aufsatz in Zeitschrift
Collection of articles written by one author
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16
Graue Literatur
14
Non-commercial literature
14
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12
Sammelwerk
12
Hochschulschrift
11
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9
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8
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8
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7
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7
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15
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Araujo, Theo
1
Ballantyne, David
1
Berthon, Pierre R.
1
Campell, Colin
1
Chen, Yuyu
1
Chou, Naichieh
1
Chou, Ting-jui
1
Clemons, Eric K.
1
Cui, Yuanyuan
1
De Smet, Charris
1
Fereidouni, Hassan Gholipour
1
Frehn, Michael
1
Goldman, Arieh
1
Grinstein, Amir
1
Henson, Spencer J.
1
Himelboim, Itai
1
Jain, Shailendra Pratap
1
James, Jeffrey
1
Jie, Yun
1
Maslowska, Ewa
1
Mathios, Alan D.
1
Mazzocchi, Mario
1
Osborne, Phil
1
Pitt, Leyland F.
1
Sahin, Ayse
1
Stefani, Gianluca
1
Tajaddini, Reza
1
Tomer, John F.
1
Van Esch, Patrick
1
Zhou, Li-An
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Journal of advertising
2
California management review
1
Die Stadt als Erlebniswelt
1
European journal of marketing : EJM
1
History of retailing and consumption
1
Informationen zur Raumentwicklung : IzR
1
Innovative marketing : IM
1
Journal of agricultural economics
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of economic issues : jei
1
Journal of management information systems : JMIS
1
Marketing theory
1
The journal of brand management : an international journal
1
The journal of real estate finance and economics
1
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1
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ECONIS (ZBW)
16
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1
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16
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date (oldest first)
1
Integrating network clustering analysis and computational methods to understand communication with and about brands : opportunities and challenges
Himelboim, Itai
;
Maslowska, Ewa
;
Araujo, Theo
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 296-306
Persistent link: https://www.econbiz.de/10014575276
Saved in:
2
"The people, too, can be consumers" : debating French consumer citizenship in the "Age of Revolution" : c. 1830-c. 1848
De Smet, Charris
- In:
History of retailing and consumption
8
(
2022
)
1
,
pp. 14-30
Persistent link: https://www.econbiz.de/10014251156
Saved in:
3
Stimulating or intimidating : the effect of AI-enabled in-store communication on consumer patronage likelihood
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10012483694
Saved in:
4
Housing wealth, financial wealth and consumption expenditure : the role of consumer confidence
Fereidouni, Hassan Gholipour
;
Tajaddini, Reza
- In:
The journal of real estate finance and economics
54
(
2017
)
2
,
pp. 216-236
Persistent link: https://www.econbiz.de/10011793729
Saved in:
5
The paradigmatic pitfalls of customer-centric marketing
Osborne, Phil
;
Ballantyne, David
- In:
Marketing theory
12
(
2012
)
2
,
pp. 155-172
Persistent link: https://www.econbiz.de/10009571616
Saved in:
6
Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun
;
Chou, Ting-jui
;
Chou, Naichieh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
Saved in:
7
Beyond the final consumer : the effectiveness of a generalist stakeholder strategy
Grinstein, Amir
;
Goldman, Arieh
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 567-595
Persistent link: https://www.econbiz.de/10009010612
Saved in:
8
Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
Saved in:
9
Marketing to aging population : are values held by senior American consumers similar to Turkish consumers?
Sahin, Ayse
- In:
Innovative marketing : IM
4
(
2008
)
1
,
pp. 52-63
Persistent link: https://www.econbiz.de/10003801081
Saved in:
10
How information changes consumer behavior and how consumer behavior determines corporate strategy
Clemons, Eric K.
- In:
Journal of management information systems : JMIS
25
(
2008/09
)
2
,
pp. 13-40
Persistent link: https://www.econbiz.de/10003777117
Saved in:
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