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subject:"Product line"
~source:"econis"
~subject:"Planung"
~subject:"Pricing strategy"
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Product line
Planung
Pricing strategy
Fertigungsprogramm
27
Theorie
27
Theory
27
product line
24
Preismanagement
17
Master production schedule
14
Product differentiation
11
Produktdifferenzierung
11
Produktgestaltung
10
Product design
9
Competition
8
Consumer behaviour
8
Konsumentenverhalten
8
Mehrproduktfertigung
8
Multiproduct production
8
pricing
8
Wettbewerb
7
Betriebsplanung
6
Price discrimination
5
Brand
4
Brand management
4
Fertigungsprogrammplanung
4
Markenartikel
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Preisdifferenzierung
4
Produktionsplanung
4
Betriebsfertigung
3
Capacity planning
3
Distribution channel
3
Game theory
3
Kapazitätsplanung
3
Lieferkette
3
Product quality
3
Production capacity
3
Productivity
3
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19
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4
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Article
24
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10
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24
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24
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5
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2
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2
Non-commercial literature
2
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2
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English
26
German
8
Author
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Caprice, Stéphane
2
Lesmono, Dharma
2
Sarangi, Subrat
2
Wong, Hartanto
2
Aggrawal, Deepti
1
Aksoy, Nilsah Cavdar
1
Anand, Adarsh
1
Anderson, Jeffrey E.
1
Backhaus, Klaus
1
Bansal, Gunjan
1
Chakraborty, Abhishek
1
Chellappa, Ramnath K.
1
Chen, Bintong
1
Chen, Jing
1
Cheng, T. C. E.
1
Chhajed, Dilip
1
Choi, Seung-chan
1
Choi, Tsan-Ming
1
Davies, Gareth Huw
1
Dogerlioglu-Demir, Kivilcim
1
Dukes, Anthony
1
Dwivedi, Yogesh Kumar
1
Egger, Anton
1
ElHafsi, Mohsen
1
Fay, Scott
1
Feng, Cong
1
Feng, Jiao
1
Guo, Shuojia
1
Günther, Horst
1
Haverkamp, Henrik
1
Horrace, William C.
1
Huang, Rui
1
Jiang, Baojun
1
Kim, Kilsun
1
Kitamura, Ryoma
1
Koçaş, Cenk
1
Krause, Rudolf
1
Kumar, Nanda S.
1
Li, Dong
1
Li, Guoxin
1
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European journal of operational research : EJOR
2
Journal of business research : JBR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Asia Pacific journal of marketing and logistics
1
Betriebswirtschaftliche Schriften : BWS
1
Betriebswirtschaftliche Studien
1
Das moderne Industrieunternehmen
1
Discussion paper series
1
Europäische Hochschulschriften / 5
1
Frontiers of economics in China : selected publications from Chinese universities
1
Gabler-Edition Wissenschaft / Marken- und Produktmanagement
1
IMA journal of management mathematics
1
International journal of business environment : IJBE
1
International journal of production economics
1
International journal of production research
1
Journal of Asia Pacific business
1
Journal of economic behavior & organization : JEBO
1
Journal of retailing
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
Omega : the international journal of management science
1
Operations management research : OMR ; advancing practice through theory
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Research in economics : an international review of economics
1
Sammlung Poeschel
1
Working papers / TSE : WP
1
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ECONIS (ZBW)
RePEc
2
USB Cologne (EcoSocSci)
2
Other ZBW resources
2
BASE
1
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1
Competitive pricing and product strategies in the presence of consumers' social comparisons
Zhang, Ting
;
Choi, Tsan-Ming
;
Cheng, T. C. E.
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 573-586
Persistent link: https://www.econbiz.de/10014456304
Saved in:
2
Modelling product lines diffusion : a framework incorporating competitive brands for sustainable innovations
Aggrawal, Deepti
;
Anand, Adarsh
;
Bansal, Gunjan
; …
- In:
Operations management research : OMR ; advancing …
15
(
2022
)
3/4
,
pp. 760-772
Persistent link: https://www.econbiz.de/10013462474
Saved in:
3
Influence of multimarket contact on product line configuration decisions
Sarangi, Subrat
;
Lyngdoh, Teidorlang
;
Anderson, Jeffrey E.
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 644-658
Persistent link: https://www.econbiz.de/10014553348
Saved in:
4
Rebates offered by a multiproduct firm
Mamadehussene, Samir
- In:
Marketing science
43
(
2024
)
1
,
pp. 178-191
Persistent link: https://www.econbiz.de/10014470135
Saved in:
5
How do the relative superiority of a high-quality good and cost inefficiency between firms affect product lines in multiproduct firms?
Shinkai, Tetsuya
;
Kitamura, Ryoma
-
2021
Persistent link: https://www.econbiz.de/10012797751
Saved in:
6
The role of presentation order in consumer choice : the abrupt disparity effect
Dogerlioglu-Demir, Kivilcim
;
Koçaş, Cenk
;
Aksoy, …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 251-268
Persistent link: https://www.econbiz.de/10014333927
Saved in:
7
How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
8
Effects of on-demand product adjustments on firm's pricing and product strategies
Jiang, Baojun
;
Shi, Hongyan
;
Zou, Tianxin
- In:
Production and operations management : the flagship …
31
(
2022
)
3
,
pp. 1252-1270
Persistent link: https://www.econbiz.de/10013164085
Saved in:
9
Multimarket competition effects on product line decisions : a multi-objective decision model in fast moving consumer goods industry
Sarangi, Subrat
;
Chakraborty, Abhishek
;
Triantis, …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 388-398
Persistent link: https://www.econbiz.de/10012590248
Saved in:
10
Private label positioning and product line
Caprice, Stéphane
-
2017
Persistent link: https://www.econbiz.de/10012265925
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