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subject:"Produktqualität"
~accessRights:"restricted"
~person:"Briggs, Elten"
~person:"Bruno, Pascal"
~person:"Erdem, Tülin"
~subject:"K-fold cross-validation"
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Produktqualität
K-fold cross-validation
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Briggs, Elten
Bruno, Pascal
Erdem, Tülin
Boyle, Peter J.
3
Carsana, Laurence
2
Jolibert, Alain
2
Nocke, Volker
2
Strausz, Roland
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1
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Arizal N
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Arun Kumar Tarofder
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International journal of market research
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Journal of marketing research
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The Japanese economic review : the journal of the Japanese Economic Association
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ECONIS (ZBW)
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Attention trajectories capture utility accumulation and predict brand choice
Martinovici, Ana
;
Pieters, Rik
;
Erdem, Tülin
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 625-645
Persistent link: https://www.econbiz.de/10014322137
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2
A brand like a friend : how brand likeability influences brand perception
Ohlwein, Martin
;
Bruno, Pascal
- In:
International journal of market research
64
(
2022
)
3
,
pp. 295-305
Persistent link: https://www.econbiz.de/10013257982
Saved in:
3
How much do consumers know about the quality of products? : evidence from the diaper market
Ching, Andrew
;
Erdem, Tülin
;
Keane, Michael P.
- In:
The Japanese economic review : the journal of the …
71
(
2020
)
4
,
pp. 541-569
Persistent link: https://www.econbiz.de/10012305033
Saved in:
4
Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
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