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subject:"Produktqualität"
~accessRights:"restricted"
~person:"Davvetas, Vasileios"
~person:"Erdem, Tülin"
~subject:"Brand"
~subject:"K-fold cross-validation"
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Produktqualität
Brand
K-fold cross-validation
Markenartikel
9
Consumer behaviour
8
Konsumentenverhalten
8
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
International marketing
5
Internationales Marketing
5
Decision under uncertainty
2
Entscheidung unter Unsicherheit
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Global brands
2
Theorie
2
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2
global brands
2
local brands
2
BDM lottery
1
Bayes-Statistik
1
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1
Bayesian inference
1
Beziehungsmarketing
1
Brand choice
1
Brand orientation
1
Brand origin
1
Consumer-brand identification
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Consumer-brand relationships
1
Country stereotypes
1
Designation of origin
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Efficiency unit
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Gambling
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Globalisierung
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9
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Davvetas, Vasileios
Erdem, Tülin
Sarkar, Abhigyan
15
Khan, Imran
13
Sarkar, Juhi Gahlot
13
Japutra, Arnold
12
Dawes, John
11
Guzman, Francisco
11
Ko, Eunju
11
Bang, Nguyen
10
Baumgarth, Carsten
10
Keller, Kevin Lane
10
Phau, Ian
10
Romaniuk, Jenni
10
Schmidt, Holger J.
10
Trinh, Giang
10
Borges, Ana Pinto
9
Diamantopoulos, Adamantios
9
Ekinci, Yuksel
9
Fetscherin, Marc
9
Han, Heesup
9
Loureiro, Sandra Maria Correia
9
Melewar, T. C.
9
Rahman, Zillur
9
Foroudi, Pantea
8
Johnson, Lester W.
8
Kumar, Vikas
8
Paul, Justin
8
Rodrigues, Paula Cristina Lopes
8
Augusto, Mário Gomes
7
Gupta, Suraksha
7
Leckie, Civilai
7
Abratt, Russell
6
Casidy, Riza
6
Dens, Nathalie
6
Fatma, Mobin
6
Hwang, Jinsoo
6
Ilicic, Jasmina
6
Joshi, Richa
6
Kennedy, Rachel
6
King, Ceridwyn
6
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Journal of business research : JBR
3
Journal of international marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
The Japanese economic review : the journal of the Japanese Economic Association
1
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ECONIS (ZBW)
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Attention trajectories capture utility accumulation and predict brand choice
Martinovici, Ana
;
Pieters, Rik
;
Erdem, Tülin
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 625-645
Persistent link: https://www.econbiz.de/10014322137
Saved in:
2
Brand orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
3
How much do consumers know about the quality of products? : evidence from the diaper market
Ching, Andrew
;
Erdem, Tülin
;
Keane, Michael P.
- In:
The Japanese economic review : the journal of the …
71
(
2020
)
4
,
pp. 541-569
Persistent link: https://www.econbiz.de/10012305033
Saved in:
4
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
5
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
6
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
7
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
8
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
9
The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios
;
Sichtmann, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
Saved in:
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