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subject:"Produktqualität"
~accessRights:"restricted"
~subject:"K-fold cross-validation"
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Produktqualität
K-fold cross-validation
Markenartikel
2,776
Brand
2,765
Brand management
2,411
Markenführung
2,411
Consumer behaviour
2,023
Konsumentenverhalten
2,023
Markenimage
1,718
Brand image
1,713
Beziehungsmarketing
693
Relationship marketing
693
Social Web
297
Social web
297
Brand loyalty
282
Internet marketing
276
Online-Marketing
276
Advertising effects
259
Werbewirkung
259
Luxury goods
237
Luxusgüter
237
Markentreue
236
Einzelhandel
184
Retail trade
181
Handelsmarke
178
Store brand
178
Marketingmanagement
176
Marketing management
175
Emotion
174
Advertising
156
Werbung
149
Customer satisfaction
134
Kundenzufriedenheit
134
Viral marketing
122
Virales Marketing
122
Confidence
119
Vertrauen
118
Preismanagement
106
Pricing strategy
106
Theorie
106
Theory
106
brand loyalty
99
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62
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71
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3
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2
Non-commercial literature
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74
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1
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Boyle, Peter J.
3
Carsana, Laurence
2
Erdem, Tülin
2
Jolibert, Alain
2
Nocke, Volker
2
Strausz, Roland
2
Ahmad, Anees
1
Akoglu, Halil Erdem
1
Al-Monawer, Nasser
1
Amaldoss, Wilfred
1
Arizal N
1
Arun Kumar Tarofder
1
Asche, Frank
1
Audrin, Catherine
1
Azadi, Mohammad
1
Aznuriyandi
1
Badar, M. Affan
1
Bai, Rubing
1
Baker, Nathan
1
Baltas, George
1
Banerjee, Somak
1
Baoku, Li
1
Biswas, Abhijit
1
Bonanno, Alessandro
1
Bouamra-Mechemache, Zohra
1
Brannon, Daniel C.
1
Briggs, Elten
1
Bronnenberg, Bart J.
1
Bronnmann, Julia
1
Brosch, Tobias
1
Bruno, Pascal
1
Calvo-Porral, Cristina
1
Campayo-Sanchez, Fernando
1
Castellari, Elena
1
Chakraborty, Tulika
1
Chanal, Julien
1
Chauhan, Satyaveer S.
1
Cheah, Isaac
1
Chen, Hao
1
Chen, Jiawen
1
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Journal of retailing and consumer services
8
The journal of product & brand management
7
Asia Pacific journal of marketing and logistics
4
Journal of business research : JBR
4
Applied economics
2
European journal of operational research : EJOR
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
African journal of business and economic research : AJBER
1
American journal of agricultural economics
1
Asia-Pacific journal of management research and innovation : APJMRI
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / CEPR
1
Economic research
1
European journal of marketing : EJM
1
European research on management and business economics
1
Global business review
1
Handbook of the economics of marketing : Volume 1
1
Information & management : the international journal of information systems applications
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of hospitality management
1
International journal of industrial organization
1
International journal of market research
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Inventi impact: retailing & consumer services
1
Journal of advertising research
1
Journal of agricultural economics
1
Journal of cultural economics
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of food products marketing
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of health economics
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of marketing research
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
75
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1
Entry decisions for vertically differentiated markets with brand spillovers
Nire, Keita
;
Matsubayashi, Nobuo
- In:
European journal of operational research : EJOR
314
(
2024
)
2
,
pp. 565-578
Persistent link: https://www.econbiz.de/10014456883
Saved in:
2
Impact of online information on the pricing and profits of firms with different levels of brand reputation
Sun, Xinyu
;
Zhang, Yan
;
Feng, Juan
- In:
Information & management : the international journal of …
61
(
2024
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10014457455
Saved in:
3
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
4
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
5
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
6
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
7
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
8
Attention trajectories capture utility accumulation and predict brand choice
Martinovici, Ana
;
Pieters, Rik
;
Erdem, Tülin
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 625-645
Persistent link: https://www.econbiz.de/10014322137
Saved in:
9
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
10
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
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