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subject:"Produktqualität"
~isPartOf:"CORE discussion papers : DP"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of industrial economics"
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Produktqualität
Brand
289
Markenartikel
289
Brand management
240
Markenführung
240
Consumer behaviour
232
Konsumentenverhalten
232
Brand image
184
Markenimage
184
Beziehungsmarketing
69
Relationship marketing
69
Luxury goods
39
Luxusgüter
39
Internet marketing
35
Online-Marketing
35
Advertising effects
29
Werbewirkung
29
Social Web
28
Social web
28
Brand loyalty
19
Marketing management
17
Marketingmanagement
17
Advertising
15
Werbung
15
Brand equity
14
Einzelhandel
13
Markentreue
13
Retail trade
13
Brand attitude
12
Branding
12
Personality psychology
11
Persönlichkeitspsychologie
11
Scale development
11
USA
11
United States
11
Brand personality
10
Celebrity endorsement
10
Celebrity-Werbung
10
Customer integration
10
Kundenintegration
10
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10
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10
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Banerjee, Somak
1
Biswas, Abhijit
1
Briggs, Elten
1
Chen, Hao
1
Couder, Julien
1
Desmet, Pierre
1
Dutta, Sujay
1
Hjorth-Andersen, Christian
1
Janakiraman, Narayan
1
Johnson, Aaron
1
Kim, Jungkeun
1
Kim, Kyeongheui
1
Liu, Huimin
1
Mañez Castillejo, Juan A.
1
Moner Colonques, Rafael
1
Park, Jongwon
1
Raboy, David G.
1
Sempere-Monerris, José Jorge
1
Sivakumar, K.
1
Urbano Salvador, Amparo
1
Valette-Florence, Pierre
1
Wang, Xin
1
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CORE discussion papers : DP
Journal of business research : JBR
The journal of industrial economics
The journal of product & brand management
13
Journal of retailing and consumer services
8
Asia Pacific journal of marketing and logistics
4
Applied economics
3
Journal of political economy
3
Nepalese journal of economics : a publication of Uniglobe College
3
CESifo working papers
2
ESMT working paper
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
Frontiers of business research in China : selected publications from Chinese universities
2
International journal of hospitality management
2
International journal of industrial organization
2
Journal of economics and business research
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Working papers / TSE : WP
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
African journal of business and economic research : AJBER
1
American economic journal : a journal of the American Economic Association
1
American journal of agricultural economics
1
Asia-Pacific journal of management research and innovation : APJMRI
1
Bar-Ilan University Department of Economics Research Paper
1
Brand management ; Vol. 1
1
Business and Economic Research : BER
1
Business history
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Carleton economic papers : CEP
1
CentER DP
1
Columbia Business School Research Paper
1
Cowles Foundation discussion paper
1
DEM working paper series
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ECONIS (ZBW)
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1
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
2
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
3
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
4
Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
Saved in:
5
Price differentials among brands in retail distribution : product quality and service quality
Mañez Castillejo, Juan A.
;
Moner Colonques, Rafael
; …
-
2011
Persistent link: https://www.econbiz.de/10009161738
Saved in:
6
Consumer-brand relationship quality : when and how it helps brand extensions
Kim, Kyeongheui
;
Park, Jongwon
;
Kim, Jungkeun
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 591-597
Persistent link: https://www.econbiz.de/10010363454
Saved in:
7
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
Saved in:
8
Price premia to name brands : an empirical analysis
Wiggins, Steven Neil
- In:
The journal of industrial economics
44
(
1996
)
4
,
pp. 377-388
Persistent link: https://www.econbiz.de/10001212234
Saved in:
9
Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
Saved in:
10
Evidence on agglomeration in quality space
Hjorth-Andersen, Christian
- In:
The journal of industrial economics
37
(
1988
)
2
,
pp. 209-223
Persistent link: https://www.econbiz.de/10001055721
Saved in:
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