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subject:"Produktqualität"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of industrial economics"
~subject:"Celebrity-Werbung"
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Produktqualität
Celebrity-Werbung
Brand
288
Markenartikel
288
Brand management
240
Markenführung
240
Consumer behaviour
232
Konsumentenverhalten
232
Brand image
184
Markenimage
184
Beziehungsmarketing
69
Relationship marketing
69
Luxury goods
39
Luxusgüter
39
Internet marketing
35
Online-Marketing
35
Advertising effects
29
Werbewirkung
29
Social Web
28
Social web
28
Brand loyalty
19
Marketing management
17
Marketingmanagement
17
Advertising
15
Werbung
15
Brand equity
14
Markentreue
13
Brand attitude
12
Branding
12
Einzelhandel
12
Retail trade
12
Personality psychology
11
Persönlichkeitspsychologie
11
Scale development
11
USA
11
United States
11
Brand personality
10
Celebrity endorsement
10
Customer integration
10
Kundenintegration
10
Preismanagement
10
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Arsena, Ashley
1
Banerjee, Somak
1
Biswas, Abhijit
1
Briggs, Elten
1
Cambra-Fierro, Jesus
1
Centeno, Dave
1
Centeno, Edgar
1
Chatzopoulou, Elena
1
Chen, Hao
1
Couder, Julien
1
Cronin, James
1
Desmet, Pierre
1
Dutta, Sujay
1
Eisingerich, Andreas B
1
Foti, Lianne
1
Han, Jeongsoo
1
Hjorth-Andersen, Christian
1
Janakiraman, Narayan
1
Johnson, Aaron
1
Jones, Scott
1
Jun, Mina
1
Kim, Jungkeun
1
Kim, Kyeongheui
1
Li, Ying Ying
1
Liu, Huimin
1
Navazhylava, Kseniya
1
Osorio, Maria Lucila
1
Pandelaere, Mario
1
Park, Jongwon
1
Pham Thi Minh Ly
1
Piacentini, Maria
1
Raboy, David G.
1
Santiago, Joanna Krywalski
1
Silvera, David H.
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Sivakumar, K.
1
Song, Young Ok Sunny
1
Teng, Lefa
1
Tiago, Flávio Borges
1
Tiago, Maria Teresa Borges
1
Tran Phuong Chi
1
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Journal of business research : JBR
The journal of industrial economics
The journal of product & brand management
16
Journal of retailing and consumer services
9
The journal of brand management : an international journal
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Psychology & marketing
4
Applied economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of political economy
3
Nepalese journal of economics : a publication of Uniglobe College
3
CESifo working papers
2
ESMT working paper
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
Frontiers of business research in China : selected publications from Chinese universities
2
IIM Bangalore Research Paper
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of market research
2
Journal of advertising
2
Journal of economics and business research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Working papers / TSE : WP
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
African journal of business and economic research : AJBER
1
American economic journal : a journal of the American Economic Association
1
American journal of agricultural economics
1
Asia-Pacific journal of management research and innovation : APJMRI
1
Bar-Ilan University Department of Economics Research Paper
1
Brand management ; Vol. 1
1
Business and Economic Research : BER
1
Business history
1
CEB working paper / Université Libre de Bruxelles, Solvay Brussels School of Economics and Management, Centre Emile Bernheim
1
CESifo Working Paper Series
1
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ECONIS (ZBW)
19
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1
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
2
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
3
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
4
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
5
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
6
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
7
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
8
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
Saved in:
9
Celebrity brand break-up : fan experiences of para-loveshock
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 720-731
Persistent link: https://www.econbiz.de/10013197946
Saved in:
10
Turning social endorsement into brand passion
Wang, Tien
;
Trung Dam-Huy Thai
;
Pham Thi Minh Ly
;
Tran …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 429-439
Persistent link: https://www.econbiz.de/10012494278
Saved in:
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