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subject:"Produktqualität"
~isPartOf:"Journal of global marketing"
~isPartOf:"Working paper / Center for Agricultural and Rural Development"
~subject:"Brand"
~subject:"Werbewirkung"
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Search: subject_exact:"Produktherkunft"
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Produktqualität
Brand
Werbewirkung
Designation of origin
35
Herkunftsbezeichnung
35
Consumer behaviour
29
Konsumentenverhalten
29
Brand image
19
Markenimage
19
Brand management
12
Markenführung
12
Rules of origin
9
Ursprungsregeln
9
country of origin
9
International marketing
8
Internationales Marketing
8
National culture
8
Nationalkultur
8
Markenartikel
7
Product quality
7
China
5
Consumer ethnocentrism
4
Country of origin
4
Globalisierung
4
Globalization
4
India
4
Indien
4
USA
4
United States
4
Advertising
3
Advertising effects
3
Confidence
3
Country image
3
South Korea
3
Südkorea
3
Vertrauen
3
Werbung
3
animosity
3
ethnocentrism
3
willingness to buy
3
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Online availability
All
Undetermined
10
Free
4
Type of publication
All
Article
13
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Language
All
English
16
Author
All
Aashish, Kumar
2
Aichner, Thomas
2
Coletti, Paolo
2
Raman, Prashant
2
Wilken, Robert
2
Bagdare, Shilpa
1
Bakır, Mahmut
1
Beghin, John C.
1
Chandra, Raj
1
Dholakia, Ruby R.
1
Dodoo, Naa Amponsah
1
Duan, Jingyi
1
Frankwick, Gary L.
1
Hadjimarcou, John
1
Hamzaoui-Essoussi, Leila
1
Hayes, Dermot James
1
Heuvel, Jauke van den
1
Hornikx, Jos
1
Janssen, Anne
1
Jiménez, Fernando R.
1
Ju, Ilyoung
1
Khan, Muhammad Asif
1
Lade, Gabriel E.
1
Lee, Michael S.W.
1
Lonergan, Steven
1
Marette, Stéphan
1
Mennecke, Brian
1
Meurs, Frank van
1
Mkedder, Nadjim
1
Moschini, Giancarlo
1
Quaye, Emmanuel Silva
1
Roy, Subhadip
1
Townsend, Anthony
1
Wu, Linwan
1
Yang, Shuang
1
Yeboah-Banin, Abena A.
1
Yue, Chengyan
1
Zhao, Miao
1
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Published in...
All
Journal of global marketing
Working paper / Center for Agricultural and Rural Development
International marketing review
12
Journal of business research : JBR
9
Asia Pacific journal of marketing and logistics
8
Journal of international consumer marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international marketing
7
The journal of brand management : an international journal
7
The journal of product & brand management
7
Food policy : economics planning and politics of food and agriculture
6
Revue d'économie régionale & urbaine : RERU
6
American journal of agricultural economics
4
European review of agricultural economics : ERAE
4
International journal of consumer studies
4
Journal of euromarketing
4
Corporate reputation review : an international journal
3
Economia / Richerche
3
Journal of international food & agribusiness marketing : JIFAM
3
Journal of marketing communications
3
The Estey Centre journal of international law and trade policy
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
Wine Economics and Policy
3
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
2
Australasian marketing journal
2
British journal of management
2
Business history
2
Discussion papers / Department of Economics, University of Saarland
2
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
2
Economic research
2
European journal of marketing
2
I georgofili / Quaderni
2
International business review : the official journal of the European International Business Academy
2
International journal of business innovation and research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing
2
Journal of agricultural & food industrial organization
2
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ECONIS (ZBW)
16
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11
Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
Saved in:
12
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
13
Prepurchase determinants of brand avoidance : the moderating role of country-of-origin familiarity
Khan, Muhammad Asif
;
Lee, Michael S.W.
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 329-343
Persistent link: https://www.econbiz.de/10010428063
Saved in:
14
A study of the factors that influence consumer attitudes toward beef products using the conjoint market analysis tool
Mennecke, Brian
;
Townsend, Anthony
;
Hayes, Dermot James
; …
-
2006
Persistent link: https://www.econbiz.de/10003375417
Saved in:
15
How to promote quality perception in wine markets : brand advertising or geographical indication?
Yue, Chengyan
(
contributor
);
Marette, Stéphan
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003375426
Saved in:
16
Technological complexity and country-of-origin effects on binational product evaluation : investigation in an emerging market
Hamzaoui-Essoussi, Leila
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 306-320
Persistent link: https://www.econbiz.de/10008701383
Saved in:
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