Prepurchase determinants of brand avoidance : the moderating role of country-of-origin familiarity
Muhammad Asif Khan; Michael S.W. Lee
| Year of publication: |
2014
|
|---|---|
| Authors: | Khan, Muhammad Asif ; Lee, Michael S.W. |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 27.2014, 5, p. 329-343
|
| Subject: | Anti-consumption | brand avoidance | undesired self-congruence | negative social influence | perceived animosity | perceived risk | country-of-origin familiarity | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Konsumentenboykott | Consumer boycott |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010428063