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subject:"Produktqualität"
~person:"Erdem, Tülin"
~person:"Jolibert, Alain"
~subject:"Informationsökonomik"
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Produktqualität
Informationsökonomik
Brand
10
Markenartikel
10
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Product quality
4
Theorie
3
Theory
3
Quality
2
Advertising
1
Agro-food marketing
1
Bayes-Statistik
1
Bayesian estimation
1
Bayesian inference
1
Bio-Lebensmittel
1
Brand choice
1
Brand evaluation
1
Brand schematicity
1
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1
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1
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1
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Handelsmarke
1
Incomplete information
1
Ingredient branding
1
Inter-purchase spells
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Inventory
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Japan
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K-fold cross-validation
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Erdem, Tülin
Jolibert, Alain
Hakenes, Hendrik
7
Peitz, Martin
7
Fishman, Arthur
4
Silva, Francesco
4
Usman, Osly
4
Wernerfelt, Birger
4
Boyle, Peter J.
3
Helfrich, Magdalena
3
Herweg, Fabian
3
Keane, Michael P.
3
Naik, Prasad A.
3
Nocke, Volker
3
Ramello, Giovanni Battista
3
Rubel, Olivier
3
Simhon, Avi
3
Srinivasan, Shuba
3
Strausz, Roland
3
Suppliet, Moritz
3
Yacouel, Nira
3
Yue, Chengyan
3
Beghin, John C.
2
Bouamra-Mechemache, Zohra
2
Boyacı, Tamer
2
Bronnenberg, Bart J.
2
Carsana, Laurence
2
Cavaliere, Alberto
2
Chakraborty, Tulika
2
Clark, C. Robert
2
Clemenz, Julian
2
Doraszelski, Ulrich
2
Draganska, Michaela
2
Elste, Rainer
2
Finkelshtain, Israel
2
Gunasti, Kunter
2
Huang, Xiao
2
Irmscher, Markus
2
Jansen, Hans Christian
2
Ma, Baolong
2
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Cross-cultural and critical perspectives on brands
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The Japanese economic review : the journal of the Japanese Economic Association
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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1
How much do consumers know about the quality of products? : evidence from the diaper market
Ching, Andrew
;
Erdem, Tülin
;
Keane, Michael P.
- In:
The Japanese economic review : the journal of the …
71
(
2020
)
4
,
pp. 541-569
Persistent link: https://www.econbiz.de/10012305033
Saved in:
2
The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
Saved in:
3
The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10011694837
Saved in:
4
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
5
A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
Saved in:
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