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subject:"Produktqualität"
~person:"Westjohn, Stanford A."
~person:"Zdravkovic, Srdan"
~subject:"Designation of origin"
~subject:"Ernährung"
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Search: subject_exact:"Consumer Behaviour"
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Produktqualität
Designation of origin
Ernährung
Consumer behaviour
18
Konsumentenverhalten
15
Brand image
8
Herkunftsbezeichnung
8
Markenimage
8
Brand
6
Brand management
6
International marketing
6
Internationales Marketing
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Markenartikel
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USA
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United States
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Food
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Westjohn, Stanford A.
Zdravkovic, Srdan
Diamantopoulos, Adamantios
19
Usman, Osly
17
Grunert, Klaus G.
14
Bruwer, Johan
12
Grebitus, Carola
12
Nayga, Rodolfo M.
12
Phau, Ian
10
Burton, Scot
9
Lee, Yi
9
Vandenbussche, Hylke
9
Dulleck, Uwe
8
Gao, Zhifeng
8
Herrmann, Roland
8
Lusk, Jayson L.
8
Magnusson, Peter
8
Aw, Bee-yan
7
Balabanis, George
7
Bonnet, Céline
7
Chandon, Pierre
7
Gergaud, Olivier
7
Giraldi, Janaina de Moura Engracia
7
Howlett, Elizabeth
7
Jang, Soocheong
7
Kerschbamer, Rudolf
7
Wansink, Brian
7
Aichner, Thomas
6
Bordalo, Pedro
6
Caputo, Vincenzina
6
Cheah, Isaac
6
Chernew, Michael
6
Gennaioli, Nicola
6
Gowrisankaran, Gautam
6
Han, Heesup
6
Hanousek, Jan
6
Jaimovich, Nir
6
Li, Sanxi
6
Liljander, Veronica
6
Marette, Stéphan
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International marketing review
4
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan
;
Magnusson, Peter
;
Miocevic, Dario
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
Saved in:
3
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
4
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
5
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
6
Does country-of-origin matter to generation Y
Zdravkovic, Srdan
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 89-102
Persistent link: https://www.econbiz.de/10009742857
Saved in:
7
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
8
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
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