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subject:"Public relations"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Online-Handel"
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Search: subject_exact:"Internet-Community"
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Public relations
Internet marketing
Online-Handel
Social Web
298
Social web
298
Consumer behaviour
200
Konsumentenverhalten
200
Online-Marketing
121
Beziehungsmarketing
72
Online retailing
72
Relationship marketing
72
Social media
62
Viral marketing
62
Virales Marketing
62
Brand management
55
Markenführung
55
E-commerce
49
Electronic Commerce
49
Brand image
36
Markenimage
36
Social network
33
Soziales Netzwerk
33
Confidence
28
Vertrauen
28
Customer integration
26
Kundenintegration
26
Customer satisfaction
25
Kundenzufriedenheit
25
Brand
20
Einzelhandel
20
Retail trade
20
Social commerce
20
Markenartikel
19
Advertising effects
18
Social relations
18
Soziale Beziehungen
18
Werbewirkung
18
Emotion
17
Digital platform
16
Digitale Plattform
16
Fashion
16
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165
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165
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165
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English
165
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Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Martinez, Luis F.
3
Thaichon, Park
3
Akram, Umair
2
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Jiang, Cuiqing
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mukerji, Bhasker
2
Park, Joohyung
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Aguilar-Illescas, Rocío
1
Ahmed, Qazi Mohammed
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Al-Neama, Nasser
1
Alalwan, Ali Abdallah
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Algharabat, Raed
1
Alrawad, Mahmaod
1
Alryalat, Mohammad Abdallah Ali
1
Alvidrez, Salvador
1
Alzaidi, Maram Saeed
1
Anaya-Sánchez, Rafael
1
Anaza, Nwamaka
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Electronic commerce research
Journal of retailing and consumer services
Journal of business research : JBR
210
International journal of internet marketing and advertising : IJIMA
112
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
International journal of advertising : the review of marketing communications
68
Technological forecasting & social change : an international journal
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
57
Information systems research : ISR
56
Tourism management : research, policies, practice
54
International journal of hospitality management
52
Journal of management information systems : JMIS
51
Journal of internet commerce
50
Business horizons
49
International journal of electronic marketing and retailing : IJEMR
44
The journal of product & brand management
43
Corporate communications : an international journal
42
Cogent business & management
41
SpringerLink / Bücher
38
International journal of technology marketing : IJTMkt
37
International journal of business information systems : IJBIS
36
Journal of strategic marketing
34
Journal of electronic commerce research : JECR
33
Journal of marketing
33
Marketing intelligence & planning
33
International journal of contemporary hospitality management
32
The journal of brand management : an international journal
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Springer eBook Collection
31
International journal of e-business research : an official publication of the Information Resources Management Association
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
International journal of electronic commerce : IJEC
28
Journal of marketing management : MM
28
Journal of communication management : an international journal
27
Journal of travel and tourism marketing
27
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ECONIS (ZBW)
165
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1
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165
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
9
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
10
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
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