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subject:"Public relations"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of retailing and consumer services"
~person:"Rana, Nripendra P."
~subject:"Consumer involvement"
~subject:"Internet marketing"
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Search: subject_exact:"Internet-Community"
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Public relations
Consumer involvement
Internet marketing
Social Web
6
Social web
6
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5
Beziehungsmarketing
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Online-Marketing
4
Relationship marketing
4
Viral marketing
3
Virales Marketing
3
Brand management
2
Digitalisierung
2
Digitization
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Markenführung
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2
AI-powered digital assistance
1
Advertisement value
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1
Brand engagement
1
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Consumer brand engagement
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Customer engagement
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Datenschutz
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Digital assistants
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Digital consumer culture
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Digital consumer engagement
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Rana, Nripendra P.
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Warkentin, Merrill
3
Ashfaq, Muhammad
2
Benitez, Jose
2
Casper Ferm, Lars-Erik
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Cheung, Man Lai
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Chiadmi, Nour-Eddine
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2
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2
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2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
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2
Wu, Ji
2
Zafar, Abaid Ullah
2
Zheng, Chundong
2
Abbasi, Amir Zaib
1
Abid, Aman
1
Adam, Nawal Abdalla
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
Journal of business research : JBR
2
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4
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1
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
2
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
3
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
4
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
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