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subject:"Public relations"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Dynamic capabilities"
~subject:"Internet marketing"
~subject:"Social media in the workplace"
~type_genre:"Article in journal"
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Search: subject_exact:"Internet-Community"
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Subject
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Public relations
Dynamic capabilities
Internet marketing
Social media in the workplace
Social Web
487
Social web
487
Consumer behaviour
282
Konsumentenverhalten
282
Online-Marketing
185
Beziehungsmarketing
100
Relationship marketing
100
Social media
95
Viral marketing
86
Virales Marketing
86
Online retailing
80
Online-Handel
80
Brand management
78
Markenführung
78
Social network
69
Soziales Netzwerk
69
Brand image
51
Markenimage
51
E-commerce
45
Electronic Commerce
45
Customer integration
41
Kundenintegration
41
Social relations
39
Soziale Beziehungen
39
Confidence
37
Vertrauen
37
Brand
29
Customer satisfaction
29
Kundenzufriedenheit
29
Advertising effects
28
Markenartikel
28
Social commerce
28
Werbewirkung
28
Emotion
26
Einzelhandel
23
Retail trade
23
Virtual reality
20
Virtuelle Realität
20
social media
20
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Undetermined
173
Free
5
Type of publication
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Article
187
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Article in journal
Aufsatz in Zeitschrift
187
Conference paper
1
Konferenzbeitrag
1
Language
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English
187
Author
All
Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Warkentin, Merrill
3
Ashfaq, Muhammad
2
Benitez, Jose
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Kay, Samantha
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Li, Yung-Ming
2
Lim, Heejin
2
Lin, Lien-Fa
2
Mukerji, Bhasker
2
Mulcahy, Rory
2
Park, Joohyung
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Wu, Ji
2
Zafar, Abaid Ullah
2
Zheng, Chundong
2
Abbasi, Amir Zaib
1
Abid, Aman
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akareem, Husain Salilul
1
Akram, Umair
1
Akrout, Houcine
1
Akula, Vasudeva
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alalwan, Ali Abdallah
1
Alexander, Matthew
1
Algharabat, Raed
1
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Published in...
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
Journal of business research : JBR
195
International journal of internet marketing and advertising : IJIMA
106
International journal of advertising : the review of marketing communications
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Technological forecasting & social change : an international journal
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of promotion management : innovations in planning and applied research
58
Tourism management : research, policies, practice
51
Business horizons
49
Information systems research : ISR
47
International journal of hospitality management
47
Journal of management information systems : JMIS
43
The journal of product & brand management
43
Cogent business & management
42
Corporate communications : an international journal
42
Journal of internet commerce
41
Marketing intelligence & planning
38
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
36
Journal of strategic marketing
32
The journal of brand management : an international journal
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Journal of marketing
30
International journal of business information systems : IJBIS
29
Electronic commerce research
28
International journal of contemporary hospitality management
28
Journal of communication management : an international journal
27
Journal of marketing management : MM
26
Journal of travel and tourism marketing
26
Journal of electronic commerce research : JECR
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of promotion management : JPM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
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Source
All
ECONIS (ZBW)
187
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187
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Reframing art online through collective meaning-making
Linh Dan Nguyen
;
Preece, Chloe
;
Vom Lehn, Dirk
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1710-1737
Persistent link: https://www.econbiz.de/10014450112
Saved in:
3
When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
4
Influencers and the attention economy : the meaning and management of attention on Instagram
Kubler, Kyle
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 965-981
Persistent link: https://www.econbiz.de/10014427132
Saved in:
5
Examining self-regulation as a potential intervention for moral grandstanding on social networking sites
Bennett, Andrea R.
;
Grigoropoulou, Nikolitsa
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 313-346
Persistent link: https://www.econbiz.de/10014549762
Saved in:
6
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
7
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
8
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
9
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
10
Social media influencer endorsement : the conditional effects of product attribute description in sponsored influencer videos
Chen, Yiwen
;
Chen, Li
;
Pan, Yang
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
9/10
,
pp. 675-703
Persistent link: https://www.econbiz.de/10015050089
Saved in:
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