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subject:"Public relations"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Internet marketing"
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Dwivedi, Yogesh Kumar
Law, Chun Hung Roberts
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International journal of hospitality management
Journal of retailing and consumer services
International journal of Indian culture and business management
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Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
2
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
3
Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
Saved in:
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