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subject:"Public relations"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
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Search: subject_exact:"Internet-Community"
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Subject
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Public relations
Internet marketing
Social Web
671
Social web
671
Consumer behaviour
385
Konsumentenverhalten
385
Online-Marketing
280
Social media
176
Beziehungsmarketing
156
Relationship marketing
156
Brand management
154
Markenführung
154
Viral marketing
135
Virales Marketing
135
Brand image
94
Markenimage
94
Online retailing
94
Online-Handel
94
Customer integration
70
Kundenintegration
70
Social network
69
Soziales Netzwerk
69
E-commerce
54
Electronic Commerce
54
Brand
52
Markenartikel
46
Confidence
45
Vertrauen
45
Advertising effects
39
Customer satisfaction
39
Kundenzufriedenheit
39
Werbewirkung
39
Social relations
37
Soziale Beziehungen
37
Digital platform
34
Digitale Plattform
34
Digitalisierung
31
Digitization
31
Emotion
30
Betriebliche Wertschöpfung
29
Value creation
29
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3
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Article
287
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Article in journal
287
Aufsatz in Zeitschrift
287
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English
287
Author
All
Filieri, Raffaele
9
Rana, Nripendra P.
6
Dwivedi, Yogesh Kumar
5
Ko, Eunju
5
Hajli, Nick
4
Thaichon, Park
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Bigné Alcañiz, J. Enrique
3
Kim, Juran
3
Park, Joohyung
3
Richard, Marie-Odile
3
Seo, Yuri
3
Tran, Trang P.
3
Yoon, Sukki
3
Ashfaq, Muhammad
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Bazi, Saleh
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Chen, Jie
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Choi, Jeonghye
2
Chung, Te-Lin
2
Cui, Geng
2
Dessart, Laurence
2
Gorton, Matthew
2
Ha, Sejin
2
Hall-Phillips, Adrienne
2
Harrigan, Paul
2
Jacobson, Jenna
2
Kim, Hye-yŏng
2
Kim, Jikyung
2
Kim, Kyung Hoon
2
Kozinets, Robert V.
2
Krishen, Anjala S.
2
Kéfi, Hajer
2
Ladhari, Riadh
2
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Published in...
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Journal of business research : JBR
Journal of retailing and consumer services
International journal of internet marketing and advertising : IJIMA
108
International journal of advertising : the review of marketing communications
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
56
Technological forecasting & social change : an international journal
56
Tourism management : research, policies, practice
51
Business horizons
49
International journal of hospitality management
47
Information systems research : ISR
45
Journal of management information systems : JMIS
43
The journal of product & brand management
43
Corporate communications : an international journal
42
Cogent business & management
41
Journal of internet commerce
41
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
36
SpringerLink / Bücher
35
Journal of strategic marketing
32
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Springer eBook Collection
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Electronic commerce research
28
International journal of contemporary hospitality management
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of communication management : an international journal
27
Journal of marketing management : MM
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
287
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1
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287
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
9
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
10
Hi, I'm taking over this account! : leveraging social media takeovers in fostering consumer-brand relationships
Penttinen, Valeria
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014331850
Saved in:
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