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subject:"Public relations"
~isPartOf:"Journal of communication management : an international journal"
~isPartOf:"Journal of retailing and consumer services"
~person:"Akram, Umair"
~person:"Alzaidi, Maram Saeed"
~person:"Ashfaq, Muhammad"
~person:"Casper Ferm, Lars-Erik"
~subject:"Celebrity-Werbung"
~subject:"Confidence"
~subject:"Internet marketing"
~subject:"Online interaction propensity (OIP)"
~type:"article"
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Search: subject_exact:"Internet-Community"
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Public relations
Celebrity-Werbung
Confidence
Internet marketing
Online interaction propensity (OIP)
Social Web
8
Social web
8
Consumer behaviour
6
Konsumentenverhalten
6
Online-Marketing
6
Beziehungsmarketing
4
Relationship marketing
4
Vertrauen
4
Social media
3
Trust
3
China
2
Customer engagement
2
Online retailing
2
Online-Handel
2
Participation attitude
2
Personal banking
2
Privatkundengeschäft
2
Purchase intention
2
Retail banking
2
And purchase intention
1
Artificial intelligence
1
Attitudinal loyalty
1
Betriebliche Wertschöpfung
1
COVID-19
1
Celebrity endorsement
1
Consumer engagement on social media
1
Consumer experience
1
Coronavirus
1
Cosmetics
1
Customer integration
1
Data protection
1
Datenschutz
1
Drive for environmental responsibility
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E-commerce
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Electronic Commerce
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Akram, Umair
Alzaidi, Maram Saeed
Ashfaq, Muhammad
Casper Ferm, Lars-Erik
Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Coombs, W. Timothy
2
Dhir, Amandeep
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mukerji, Bhasker
2
Park, Joohyung
2
Shankar, Amit
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
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Al Dweeri, Rami
1
Al Qasem, Zainah
1
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Anaza, Nwamaka
1
Anderson, Betsy
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1
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1
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Journal of communication management : an international journal
Journal of retailing and consumer services
International journal of information systems and change management : IJISCM
3
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of quality and service sciences
1
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ECONIS (ZBW)
6
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1
The role of trust and privacy concerns in using social media for e-retail services : the moderating role of COVID-19
Alzaidi, Maram Saeed
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366347
Saved in:
2
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
3
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
4
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
5
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
6
Social media and sustainable purchasing attitude : role of trust in social media and environmental effectiveness
Zafar, Abaid Ullah
;
Shen, Jie
;
Ashfaq, Muhammad
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012666038
Saved in:
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