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subject:"Public relations"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Customer satisfaction"
~subject:"Internet marketing"
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Search: subject_exact:"Internet-Community"
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Subject
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Public relations
Customer satisfaction
Internet marketing
Social Web
302
Social web
302
Consumer behaviour
217
Konsumentenverhalten
217
Online-Marketing
151
Beziehungsmarketing
79
Relationship marketing
79
Viral marketing
76
Virales Marketing
76
Brand management
73
Markenführung
73
Social media
60
Online retailing
55
Online-Handel
55
Brand image
47
Markenimage
47
Advertising effects
36
Werbewirkung
36
social media
33
Confidence
31
Vertrauen
31
E-commerce
28
Electronic Commerce
28
Kundenzufriedenheit
28
Customer integration
27
Kundenintegration
27
Brand
25
Markenartikel
24
Social network
22
Soziales Netzwerk
22
Advertising
21
Einzelhandel
21
Retail trade
21
Werbung
18
Emotion
16
Fashion
16
Mode
16
Social relations
16
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144
Free
7
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Article
167
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Article in journal
167
Aufsatz in Zeitschrift
167
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English
167
Author
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Rana, Nripendra P.
4
Belanche, Daniel
3
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Al Dweeri, Rami
2
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Drennan, Judy
2
Flavián, Marta
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Ladhari, Riadh
2
Langaro, Daniela
2
Lee, Joonghwa
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mukerji, Bhasker
2
Obeidat, Zaid Mohammad Ibrahim
2
Park, Joohyung
2
Park, Minjung
2
Phua, Joe
2
Rita, Paulo
2
Schivinski, Bruno
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agopian, G.
1
Agrawal, Shiv Ratan
1
Aguilar-Illescas, Rocío
1
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Published in...
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Journal of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
200
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
International journal of advertising : the review of marketing communications
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Technological forecasting & social change : an international journal
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of promotion management : innovations in planning and applied research
56
Tourism management : research, policies, practice
55
International journal of hospitality management
51
Business horizons
50
Information systems research : ISR
45
Journal of internet commerce
44
The journal of product & brand management
43
Cogent business & management
42
Corporate communications : an international journal
42
Journal of management information systems : JMIS
40
International journal of electronic marketing and retailing : IJEMR
38
International journal of technology marketing : IJTMkt
36
SpringerLink / Bücher
35
The journal of brand management : an international journal
33
Marketing intelligence & planning
32
International journal of contemporary hospitality management
31
Springer eBook Collection
31
Journal of marketing management : MM
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Journal of electronic commerce research : JECR
29
Journal of travel and tourism marketing
29
Electronic commerce research
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of communication management : an international journal
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Journal of marketing
26
Journal of hospitality marketing & management
25
Journal of advertising research
24
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Source
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ECONIS (ZBW)
167
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1
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10
of
167
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
6
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
7
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
8
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
9
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
10
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
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