//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Public relations"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Online-Handel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Community"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Public relations
Internet marketing
Online-Handel
Social Web
289
Social web
289
Consumer behaviour
217
Konsumentenverhalten
217
Online-Marketing
145
Beziehungsmarketing
81
Relationship marketing
81
Brand management
78
Markenführung
78
Viral marketing
58
Virales Marketing
58
Social media
55
Online retailing
52
Brand image
47
Markenimage
47
Advertising effects
39
Werbewirkung
39
Advertising
30
Werbung
29
Customer integration
28
E-commerce
28
Electronic Commerce
28
Kundenintegration
28
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Confidence
24
Markenartikel
24
Vertrauen
24
social media
24
Einzelhandel
20
Retail trade
20
Fashion
17
Mode
17
Social network
17
Soziales Netzwerk
17
Emotion
16
Facebook
15
more ...
less ...
Online availability
All
Undetermined
167
Free
3
Type of publication
All
Article
179
Type of publication (narrower categories)
All
Article in journal
179
Aufsatz in Zeitschrift
179
Language
All
English
179
Author
All
Loureiro, Sandra Maria Correia
5
Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Sarmento, Eduardo Moraes
3
Thaichon, Park
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Ding Hooi Ting
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mukerji, Bhasker
2
Park, Joohyung
2
Rita, Paulo
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Xue, Fei
2
Zafar, Abaid Ullah
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Aguilar-Illescas, Rocío
1
Ahmed, Qazi Mohammed
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Al-Neama, Nasser
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Journal of business research : JBR
210
International journal of internet marketing and advertising : IJIMA
112
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
International journal of advertising : the review of marketing communications
68
Technological forecasting & social change : an international journal
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
57
Information systems research : ISR
56
Tourism management : research, policies, practice
54
International journal of hospitality management
52
Journal of management information systems : JMIS
51
Journal of internet commerce
50
Business horizons
49
International journal of electronic marketing and retailing : IJEMR
44
Electronic commerce research
43
The journal of product & brand management
43
Corporate communications : an international journal
42
Cogent business & management
41
SpringerLink / Bücher
38
International journal of technology marketing : IJTMkt
37
International journal of business information systems : IJBIS
36
Journal of strategic marketing
34
Journal of electronic commerce research : JECR
33
Journal of marketing
33
Marketing intelligence & planning
33
International journal of contemporary hospitality management
32
The journal of brand management : an international journal
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Springer eBook Collection
31
International journal of e-business research : an official publication of the Information Resources Management Association
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
International journal of electronic commerce : IJEC
28
Journal of marketing management : MM
28
Journal of communication management : an international journal
27
Journal of travel and tourism marketing
27
more ...
less ...
Source
All
ECONIS (ZBW)
179
Showing
1
-
10
of
179
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
8
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
9
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
10
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->