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subject:"Public relations"
~isPartOf:"Journal of retailing and consumer services"
~person:"Cheung, Man Lai"
~person:"Park, Joohyung"
~subject:"Internet marketing"
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Public relations
Internet marketing
Online-Marketing
4
Social Web
4
Social web
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Beziehungsmarketing
2
Relationship marketing
2
Social network
2
Soziales Netzwerk
2
Brand image
1
Brands
1
Connect
1
Consumer engagement
1
Consumer online brand related activity
1
Consumer participation
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Consumer-brand engagement
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Consumer-brand interaction
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Consumer-consumer interaction
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Control
1
Create
1
Customer service
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Einzelhandel
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Interactive media
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Interaktive Medien
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Markenimage
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Ongoing search behavior
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Parasocial relationship
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Retail trade
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Segmentation
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Social economy
1
Social media
1
Social media influencer
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Social media marketing
1
Social media site
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Social network analysis
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Cheung, Man Lai
Park, Joohyung
Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Casper Ferm, Lars-Erik
2
Chiadmi, Nour-Eddine
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
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Lim, Heejin
2
Mukerji, Bhasker
2
Shareef, Mahmud Akhter
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Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
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Alryalat, Mohammad Abdallah Ali
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Anaza, Nwamaka
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Annamalai, Balamurugan
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Argyris, Young Anna
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Attar, Razaz Waheeb
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Azam, Muhammad
1
Baabdullah, Abdullah Mohammed
1
Bag, Surajit
1
Bai, Xuesong
1
Barakat, Karine Aoun
1
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Journal of retailing and consumer services
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European business review
1
International journal of economics and business research
1
Journal of business research : JBR
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Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
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1
"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Saved in:
2
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
3
Social network analysis and domestic and international retailers : an investigation of social media networks of cosmetic brands
Watanabe, Nicholas M.
;
Kim, Jiyeon
;
Park, Joohyung
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431112
Saved in:
4
Who's behind the screen? : segmenting social venture consumers through social media usage
Chung, Te-Lin
;
Anaza, Nwamaka
;
Park, Joohyung
; …
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 288-295
Persistent link: https://www.econbiz.de/10011434187
Saved in:
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