Social network analysis and domestic and international retailers : an investigation of social media networks of cosmetic brands
Nicholas M. Watanabe, Jiyeon Kim, Joohyung Park
| Year of publication: |
2021
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|---|---|
| Authors: | Watanabe, Nicholas M. ; Kim, Jiyeon ; Park, Joohyung |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-9
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| Subject: | Social network analysis | Social media marketing | Customer service | Twitter | Brands | Social Web | Social web | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102301 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012431112