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subject:"Public relations"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"Online-Handel"
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Public relations
Beziehungsmarketing
Internet marketing
Online-Handel
Social Web
219
Social web
219
Consumer behaviour
170
Konsumentenverhalten
170
Online-Marketing
93
Relationship marketing
64
Social media
54
Brand management
52
Markenführung
52
Online retailing
50
Viral marketing
43
Virales Marketing
43
Brand image
33
Markenimage
33
Customer satisfaction
25
E-commerce
25
Electronic Commerce
25
Kundenzufriedenheit
25
Confidence
24
Vertrauen
24
Customer integration
23
Kundenintegration
23
Einzelhandel
20
Retail trade
20
Brand
19
Markenartikel
18
Advertising effects
16
Werbewirkung
16
Emotion
14
Fashion
14
Mode
14
Social network
14
Soziales Netzwerk
14
Social commerce
13
Social relations
12
Soziale Beziehungen
12
Advertising
11
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1
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Article
149
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Article in journal
149
Aufsatz in Zeitschrift
149
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English
149
Author
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Rana, Nripendra P.
6
Dwivedi, Yogesh Kumar
4
Kumar, Jitender
3
Thaichon, Park
3
Akram, Umair
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Ashfaq, Muhammad
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Han, Xiaoyun
2
Hua, Lian-Lian
2
Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mukerji, Bhasker
2
Park, Joohyung
2
Prentice, Catherine
2
Rahman, Mohammad M.
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Voola, Ranjit
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Abbes, Intissar
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Aguilar-Illescas, Rocío
1
Ahmadi, Sadra
1
Ahmed, Qazi Mohammed
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Al-Neama, Nasser
1
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Journal of retailing and consumer services
Journal of business research : JBR
247
International journal of internet marketing and advertising : IJIMA
117
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
86
Technological forecasting & social change : an international journal
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
International journal of advertising : the review of marketing communications
72
Industrial marketing management : the international journal for industrial and high-tech firms
69
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Information systems research : ISR
62
Journal of marketing communications
62
Journal of promotion management : innovations in planning and applied research
61
Tourism management : research, policies, practice
59
Business horizons
57
International journal of hospitality management
56
Journal of internet commerce
55
Journal of management information systems : JMIS
55
The journal of product & brand management
53
International journal of electronic marketing and retailing : IJEMR
47
Electronic commerce research
45
SpringerLink / Bücher
45
Cogent business & management
44
Journal of strategic marketing
44
Corporate communications : an international journal
42
The journal of brand management : an international journal
42
International journal of business information systems : IJBIS
41
International journal of technology marketing : IJTMkt
39
Journal of electronic commerce research : JECR
38
Journal of marketing
38
Marketing intelligence & planning
36
International journal of contemporary hospitality management
35
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
International journal of e-business research : an official publication of the Information Resources Management Association
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Psychology & marketing
34
International journal of electronic commerce : IJEC
33
Springer eBook Collection
33
Journal of hospitality marketing & management
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of marketing management : MM
30
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ECONIS (ZBW)
149
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149
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
3
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
9
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
10
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
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